Modules

1st Semester

QUANTITATIVE METHODS

Module Description

Full Module Description:
Mode of Delivery:  Lectures, Tutorials, Projects, Labs
Weekly Hours:  4
ECTS:  7,5
Web Page:
Moodle Page:

Learning Outcomes

The aim of the course  is to introduce students to the basic concepts of quantitative methods based on statistics  and to familiarize students with the  statistical software . 

After completing the course, students will be able to:

• Design and prepare the Quantitative Analysis of Business Data 

• Present the data sets by using graphical techniques  and statistical tables

• Understand the concepts of Statistical Analysis and apply it to real world cases for the analysis of the data

• Apply statistical tests for the analysis of the data and the examination of hypotheses and explain the results

• Select and apply the appropriate methodological approach  in Forecasting Data sets

• Analyze the results  and propose a solution or solutions (decisions) for data analysis problems

• Apply the data analysis techniques analysis and implement  “what..if”  analysis techniques to examine possible consequences. 

 

Module Description

Foundamentals of Quantitative Methods

Data Presentation using Graphs and tables

Sampling and Data Collection

Descriptive Statistics

Probability and Distributions

Correlation and linear regression between two variables. 

Confidence Intervals

Statistical tests of mean values 

Statistical tests of percentages

Chi square test

Forecasting -  Time Series Analysis

Case Studies

Statistical Analysis using SPSS system.

 

Assessment Methods and Criteria

 Ι. Final Examination (50%) (Summative Evaluation) includes:

-Multiple choice questions or true/false questions

-Short answer questions 

Evaluation Objective: To understand the fundamentals of the course.

Evaluation Criteria: Comprehensiveness, accuracy, and critical evaluation.

 

ΙΙ. Group Project  (40%)(Summative Evaluation): 

Evaluation Criteria: Comprehensiveness, accuracy, and critical evaluation.

 

Recommended or required Bibliography

 - Recommended Books and Journal Article Resources:

•Chalikias I. (2009) Statistics: Methods for Analysis for Business Decisions Rosili Publishers.

•Chalikias M. (2012), Inference Statistics, Sichroni Ekdotiki Publishers

•Bickel P.J., Doksum K. A., (2001) Mathematical Statistics, Volume 1, Basic Ideas and Selected Topics, 2rd ed. Prentice Hall,

•Casella G., Berger R. L., (2001) Statistical Inference, 2nd ed., Duxbury Press. 

•Hogg R. V., Craig A T., McKean J W., (2004)  An Introduction to Mathematical Statistics, 6th ed., Prentice Hall.

•Landow, S. and Everitt, B.  (2004) A Handbook of Statistical Analyses Using SPSS, Chapman and Hall/CRC Press Company, New York, Washington

•Montgomery D C., Peck E A., Vining G. G,  (2001) Introduction to Linear Regression Analysis, 3rd ed., Wiley-Interscience.

•Mood A. M.,  Graybill F. A.,  Boes D. C.  (2002) Introduction to the Theory of Statistics. McGraw-Hill Series in Probability and Statistics. McGraw-Hill.

JOURNALS

Annals of Statistics

Statistics and Probability Letters

Journal of statistical planning and inference

Journal of statistics and probabilities

Journal of business statistics and economics

Journal of business and economic statistics 

 

MANAGERIAL ACCOUNTING

Module Description

Full Module Description:
Mode of Delivery: Lectures 
Weekly Hours:  3
ECTS:  7,5
Web Page:
Moodle Page:

Learning Outcomes

 Upon successful completion of this course the student will be able to:

• realize  the purpose of accounting and its role it in a business enterprise

• recognize the importance of  financial accounting tools 

• understand the differences between financial and management accounting

• analyze financial accounting data for calculating cost for goods and services

• report costing independent of financial accounts

• use various costing methods

• plan and prepare budgets of a company and standard cost cards

• analyze and interpret the deviation between actual and standard cost

• realize the various methods and types of costing and how they affect the management decision- making process

• use ratio analysis of financial statements

Module Description

 

1. Introduction to Accounting –Assets-Economic right-The accounting equation- Assets and asset modification

2. Accounting Tools: Inventory - Balance Sheet (concept, content, purpose)

   Accounts (assets, liabilities, profit and loss accounts)

3. Accounting standards: Journal, Entries, The accounting cycle

4. Estimation and recording end-of-period results

5. Managerial and Financial Accounting. The role of managerial accounting in the decision-making process.  Basic concepts and assumptions underlying the accounting systems. The accrual basis of accounting (Cost - expenses -  disbursements, contingencies , revenues)

6. Types and cost analysis with reference to activity. Correlation of activity cost with operating results

7. Cost centers. Allocation of indirect costs to  main and auxiliary cost centers

8. Systems and costing methods

9. Cost of services and activities. Activity based costing (ABC)

10. Budgeting (purpose, considerations in preparing the budget ,  budget implementation). Flexible budgets

11. Standard cost, standards setting ,  deviation interpretation

12. Cost concepts in decision making - Costing and Pricing – Logistics costs  - Cost reduction processes

13. Analysis of financial statements

 

Assessment Methods and Criteria

Student assessment is based on 

A. Group Project (teamwork-group of 2-4 students) on a topic approved by the instructor. The students are asked to use the Harvard citation system (40% of the grade ) and 

B. Final examination (60% of the grade)

Students should have a pass grade in both assessment tasks in order to successfully complete the course

 

Recommended or required Bibliography

• Dimitras,A. and Ballas,A. (2012) Managerial Accounting for Programming and Control. Athens: Gutenberg  (in Greek)

• Emmanuel, C., Otley, D. & Merchant, K. (1990) Accounting for Management Control, Chapman and Hall, London.  

• Ansari, S. & Euske, K. J. (1987), “Rational, Rationalising and Reifying Uses of Accounting Data in Organisations”, Accounting, Organisations and Society, Vol.12, No.6, pp. 549‐ 570.  

• Boland, R. J. & Pondy, L. R. (1983) “Accounting in Organisations: A Union of Natural and Rational Perspectives” Accounting, Organizations and Society, Vol. 8, No. 2/3, pp. 223‐ 234.  

• Burchell, S., Clubb, C., Hopwood, A., Hughes, J. & Nahapiet, J. (1980), “The roles of Accounting in Organisations and Society”, Accounting, Organisations & Society, Vol. 5, No. 1, pp. 5‐27.

 

MARKETING MANAGEMENT

Module Description

Full Module Description:
Mode of Delivery:  Lectures , Tutorials, Projects, Labs
Weekly Hours:  4
ECTS:  7,5
Web Page:
Moodle Page:

Learning Outcomes

This specific course provides the students an introduction to the utilization and application of the marketing concept on an entrepreneurial level. The lectures have been structured in a way that makes the students familiar with the fundamental marketing concepts and tools such as: marketing management, marketing strategy, market segmentation, pricing, promotion, sales, product life cycle, consumer behavior, market & marketing research and marketing plan. The marketing elements examined at this course are synthesized and implemented in the context of a broader marketing programming. One of the most important goals of this lecture is, understanding the crucial role that marketing plays in the prosperity and growth of a company. It will also be given emphasis on the practical application of marketing, by creatively combining theory and practice.

Upon successful completion of this module the learner will be able to:

•Understand the particularities of marketing management.

•Identify markets and customers, both existing and potential ones. 

•Use the tools of the marketing mix in a meaningful way, aiming to offer superior value to customers.

•Recognize the importance of customer loyalty and know the different ways of meeting the customers’ needs.

 

Module Description

 The course is organized around topics such as:

1. Concept and philosophy of Marketing (Definitions, Concepts and Marketing orientation, Ethics)

2. The Marketing Environment

3. The external environment (political, social, economic, technological, legal, cultural), Competition

4. Consumer Behavior (Consumer and Organizational)

Role of psychology (symbolism, ego, subconscious), and sociology (reference groups, social class)

5. Market segmentation-targeting-positioning

Segmentation criteria, positioning choice

6. Marketing mix

 • Product

• Price

• Distribution

• Promotion

 

Assessment Methods and Criteria

 1. Group projects (50%) includes: 

-  written work 

- public presentation 

Evaluation Objective: To examine students' skills and to enhance students' teamwork skills.

Evaluation Criteria: Degree of specifications' satisfaction, Categorization-organization-adaptation of material, structure and clarity of written text, organization and management of teamwork project and presentation.

2. Final Examination 50%

Recommended or required Bibliography

 - Recommended Books:

 Greek:

•Panigirakis G. (2003) Strategic Brand Management, Stamoulis.

English: 

•Pride, W., & Odies, C. F. (2014) Foundations of marketing. Cengage Learning.

•Kotler, P. & Armstrong, G. (2013).  Principles of Marketing 15th Global Edition. Pearson. 

•Lamb, C., Hair, J.  & McDaniel, C. (2010) Marketing. Cengage Learning.

HUMAN RESOURCES DEVELOPMENT

Module Description

Full Module Description:
Mode of Delivery:  LECTURES
Weekly Hours:  3
ECTS:  7,5
Web Page:
Moodle Page:

Learning Outcomes

The Management and Development of Human Resources ( HR ) constitutes a key factor and development aspect of modern businesses. Customer satisfaction ( Internal and External) , the employment opportunities, the environmental protection and the contribution to social programs of local communities, provides new challenges to the firms. HR Management play a significant role so  as the firms to  face competitive challenges and create competitive advantages in the market. The alignment of HR Management with business strategies and their integration into  the unified business functional model constitute  one of the major issues and challenges in modern enterprise and support the effectiveness of business strategy. 

After the successful attendance of the course, the postgraduate students will be in position to:

Describe real problems of human resources management and define the most suitable methodological approach and the steps they are about to make in solving the problem (methodological approaches, analysis of the complexity, finding satisfying routes, tools utilization, implementation of change).

o Exploit and implement actions for the management and development of the knowledge within the organization or business depending on the needs and perspectives..

o Exploit and develop the existing experience or knowledge, which are related to the particular examined case and use them by adjusting them in the new conditions or particularities.

o Analyse the organizational problems and to design and implement actions for management and improvement of HR, functioning effectively to changes and adaptations  of the business environment.

o Design a framework with which individuals can develop their creativity and take initiatives.

o Use the appropriate methodological tools supporting the human resource management and development.

o Use the methodological tools of the systemic approach for  the assessment of the contribution of HR in the business era and the identification of the  actions, feedbacks or decision to be taken.

 

Module Description

 Introduction- Redefining priorities

o New economy challenge

o Global challenge

o Challenge of satisfying the needs of participants

o Work systems high output challenge

o Changeable role of Management and Development of Human Resources

o Human resources management practice

o Applications- Case studies

 

Competitive advantage- roles and responsibilities of Human resources management

o Strategic partner

o Management expert

o Employee’s advocate

o Change factor

o Skills of human resources development members- Professional sector

o Applications- Case studies

 

Competitive challenges that affect Human Resources Management

o New economy competition

o Competition through work systems of high efficacy

o Competition through satisfying participant’s needs

o Competition through globalization

o Human resources environment

o Acquirement and Preparation of Human Resources

o Assessment and evolution

o Rewards

o Applications- Case studies

 

Human Resources Management Strategy

o Form Strategy

o Apply strategy

o Strategy types

o Directive strategies

o Emerging strategies

o S.W.O.T Analysis (Strengths, Weaknesses, Opportunities, Threats)

o Applications- Case studies

Human resources management Practice

o Analysis and work planning

o Hiring and choosing employees

o Training and evolution

o Output management

o Reward form, motives and additional provisions

o Work relations and internal communication

o Applications- Case studies

 

Balanced Scorecard-Management & human resources development

o The dream, the strategy, the alignment

o The four aspects: Financial ,Customers, Internal procedures, development innovation

o Strategic map

o Objective aims-measures-targets-actions

o Applications- Case studies

 

Assessment Methods and Criteria

 Theoretical part:

Ι. Individual Project (40%) which contains:

-Short case studies related to matters of management and human resources development in which will be assessed the degree that students are able:

to analyze data and the conditions of the case study,

to modelize problems with the most suitable method,

to define solutions and analyze the results.

 

ΙΙ. Group project (60%)

It is about the analysis and solution of a real study in which students should:

choose by using arguments, the most suitable methodology,

utilize suitable tools to analyze the complexity of the system that is viewed

examine all the alternative scripts or cases,

critically analyze the results of solution and suggest actions

Recommended or required Bibliography

 -RECOMMENDED BOOKS :

• Kaplan,R.S. and Norton,D.P. (1996) The Balanced Scorecard-Measures that drive performance.Boston:HBS Press.

• Kaplan,R.S. and Norton,D.P. (2001) The strategy-Focused organization.Boston:HBS Press

• Kaplan,R.S. and Norton,D.P. (2006) ALIGNMENT Using the Balanced Scorecard to create corporate Synergies.Boston:HBS Press

• Olve,N.-G.,Roy,J.and Wetter,M.(1999)Performance Drivers-a practical guide to using the balanced scorecard.Chichester:Wiley

• Olve,N.-G and Sjostrand,A.(2002)The balanced scorecard.Oxford:Capstone

• Senge,P.M.(1990)The Fifth Discipline-The Arts and practice of the Learning organization.New York:Currency Doubleday

• Senge,P.M.(1994)The fifth discipline-fieldbook.London:Nicolas Brealey

• Gareth Morgan.(1997)Images of organization

• Jeffrey Goldstein(1994)The Unshackled Organization: Facing the challenge of unpredictability through spontaneous reorganization

• Stephen P.Robbins,Timothy A.Judge,(2011) Essentials of Organizational Behavior.

-RELATED SCIENTIFIC JOURNALS:

• European Journal of Operational Research, Elsevier

• Academy of Management

• Journal of Management Studies

• Journal of Organizational change management

• Human Resource Management, Elsevier

2nd Semester

FINANCIAL MANAGEMENT

Module Description

Full Module Description:
Mode of Delivery:  Lectures
Weekly Hours:  3
ECTS:  7,5
Web Page:
Moodle Page:

Learning Outcomes

 The student having followed the course will be able to:

• Understand the notion of time value of money

• Calculate the cost of capital 

• Evaluate investment proposals

• Make decisions on capital structure and dividend policy

• Analyze financial statements

• Estimate business and financial risk

• Make financial decisions

 

Module Description

• Introduction (statistical tools applied in Finance)

• Time value of money

• Business Cycle 

• Basic Financial Statements

• Static & dynamic equilibrium 

• Risk and return

• Portfolio Theory

• Cash Flow Analysis

• Cost of Capital

• Capital Budgeting under risk and uncertainty

• Dividend  Policy

• Capital structure & leverage analysis

• Working Capital Management 

Assessment Methods and Criteria

Final examination including multiple choice questions and problem solving (80%)

Coursework evaluation/participation (20%)

 

Recommended or required Bibliography

- Recommended Book and Journal Article Resources:

Core literature

Π. Κιόχος - Β. Πανάγου: Χρηματοοικονομική Διοίκηση, Εκδόσεις Ε. Κιόχου, Αθήνα 2015. 

Δ. Βασιλείου- Ν. Ηρειώτη: ΧΡΗΜΑΤΟΟΙΚΟΝΟΜΙΚΉ  ΔΙΟΙΚΗΣΗ Θεωρία και Πρακτική, Εκδόσεις ROSILI, Αθήνα 2008

-Supplementary literature:

• Κιόχος Π-Παπανικολάου-Θάνος-Κιόχος Α: Χρηματοοικονομική Διοίκηση και πολιτική. Εκδόσεις Σύγχρονη Εκδοτική, Αθήνα 2002

• Βασιλείου Δ: Χρηματοοικονομική Διοίκηση, Ελληνικό Ανοικτό Πανεπιστήμιο, Πάτρα 1999

• Κ. Δράκος: Μια εισαγωγή στις βασικές Αρχές της χρηματοοικονομικής, Εκδόσεις Έλλην, Αθήνα 2003

• L. Gitman-M. Joehnik: Επενδύσεις Ι και ΙΙ, Έκτη Έκδοση, Εκδόσεις Έλλην, Αθήνα 2001

• Γ. Καραθανάσης: Χρηματοοικονομική Διοίκηση και Χρηματοοικονομικές Αγορές, Εκδόσεις Μπένου

• Κ. Ζοπουνίδης: Βασικές Αρχές και Σύγχρονα Θέματα του Χρηματοοικονομικού Μάνατζμεντ. Εκδόσεις Κλειδάριθμος, Αθήνα 2003.

• Σ. Θωμαδάκης-Μ. Ξανθάκης: Αγορές Χρήματος και Κεφαλαίου. Εκδόσεις: Ένωση Ελληνικών Τραπεζών, Αθήνα 1990.

 

DESIGN AND DEVELOPMENT OF INFORMATION SYSTEMS

Module Description

Full Module Description:
Mode of Delivery:  Lectures, Laboratory Exercises,WorkShops
Weekly Hours:  5
ECTS:  7,5
Web Page:
Moodle Page:

Learning Outcomes

 The course investigates selected topics from the area of Analysis, Design and Development of Management Information Systems. The aim of the course is for students to understand the technology structure and operation of Management Information Systems, to deepen into issues related to the analysis and design of Information Systems and to apply techniques and methods of this scientific area in real case studies.

 

Upon successful completion of the course students should be able to:

• explain and analyze the processes involved in the life cycle of an information system

• compare the different models (system models) used in the development of an information system

• analyze functional and non-functional requirements of an information system

• construct and analyze the use case model (Use Case Model) of an information system using the design language UML

• construct and analyze the relational data model of an information system (relational model)

• compose questions in SQL using a database management system (eg MS Access)

• actively participate in working groups and manage problems that arise during the actual implementation of a Management Information System.

 

Module Description

 

The course is organized around topics such as:

• Introduction to Information Systems: Systems Theory, Information Systems, the Role of Information Systems in Management, Information Systems and Functional Reorganization.

• Structure and Architecture of Information Systems, Systems Life Cycle, The Management of Development of Information Systems

• Software Engineering, Basic Concepts and Methodologies of Software Engineering

• Requirements Analysis and Management

• System Models, the modeling language UML

• Design of Information Systems, Object Oriented Software Design

• Fundamentals of Database Systems, the relational model.

• Conceptual and Logical Design, Entity-Relationship Diagrams, Physical Design

• Database Management Systems

• Security and Maintenance of Information Systems

• Development Environments (MS ACCESS, Visual Studion.NET, SQL Server)

• Executive Information Systems and Decision Support Systems

• Case Studies

Assessment Methods and Criteria

 

Ι. Final Examination (60%) (Summative Evaluation) includes:

-Multiple choice questions 

-Case Studies 

Evaluation Objective: To assess the understanding of the fundamentals of the course.

Evaluation Criteria: Comprehensiveness, accuracy, and critical evaluation of the answers.

ΙΙ. Group Project (40%) (Summative Evaluation): 

Case Study:

1st Part: Requirements Analysis

2nd Part: Database Development

Evaluation Objective: 

To assess the skills developed by the students in the:

• analysis of functional and non-functional requirements of an information system

• construction and analysis of the use case model of an information system using the design language UML

• construction and analysis of the relational data model of an information system

• composition of questions in SQL using a database management system

• planning and carried out a project team.

Evaluation Criteria: 

The completeness, accuracy and critical evaluation of the proposed solution, the organization and management of teamwork and presentation.

Evaluation criteria are explicitly referred on the site of the course for each learning activity.

 

Recommended or required Bibliography

 - Recommended Book and Journal Article Resources:

Books:

• Patricia Wallace, (2014). Management Information Systems, Kritiki Publishing, 2014, ISBN 978-960-218-886-6.

• John Gallaugher, (2011). Information Systems: A Manager's Guide to Harnessing Technology, August 2011 eISBN: 978-1-4533-3007-4, Pages: 346

• Roger S. Pressman, “Software Engineering: A Practitioner’s Approach”, Sixth Edition, McGraw Hill

• Sommerville, Ι., “Software Engineering”, 6th Edition.

• Grady Booch, Robert A. Maksimchuk, Michael W. Engle, Bobbi J. Young, Ph.D., Jim Conallen, Kelli A. Houston, “Object-Oriented Analysis and Design with Applications”, 3rd Edition, Addison Wesley, ISBN 0-201-89551-X

• Fowler, M., “UML Distilled”, 3rd Ed., Addison Wesley

• Cockbum, A., “Writing Effective Use Cases”, Addison-Wesley

 

CHANGE MANAGEMENT

Module Description

Full Module Description:
Mode of Delivery:  Lectures-Workshops-Project work 
Weekly Hours:  3
ECTS:  7,5
Web Page:
Moodle Page:

Learning Outcomes

 Upon successful completion of the course, students will be able to: 

o Describe real organizational problems and to select the most appropriate methodological approach and the steps needed for solving the problem  

o Describe the way s/he will utilize the findings of data analysis and to build a case for his/her proposed course of action 

o Show the relevance of accumulated knowledge from relevant previous cases and adapt it to new and/or local conditions 

o Analyze organization problems and to put into action plans for accelerating change 

o Employ the appropriate methodological tools regarding analysis, monitoring and evaluation of the transition processes 

o Analyze the data and the findings that were generated with the aid of the methodological tools for problem solving and decision making 

• Formulate alternative scenarios to address resistance to change 

• Assess proposed models, solutions and courses of action in a dynamic manner  

Module Description

Organizational Change and Organization Theory 

Organization seen under the prism of Biology 

Learning and Learning Organizations 

Systems Theory and Change Management 

Balanced Scorecard 

Business Strategy as it related to change

Process Models of Change 

Step-by-step approaches in managing change 

 

Assessment Methods and Criteria

 

Writing and Oral Presentation of Group Projects  - 2 case studies 60% 

2 Written individual papers  40%

 

Recommended or required Bibliography

Recommended Books and Journal Article Resources:

Books:

•Heath C, Heath D (2013). Switch. Πώς να καταφέρεις την αλλαγή όταν η αλλαγή είναι δύσκολη. Αθήνα Εκδόσεις Κ. Παπαδόπουλου-ΕΕΔΕ. 

•Kotter J. (2014) Accelerate: Building strategic agility for a faster-moving world.(XLR8).Boston: HBS Press. 

•Cameron, K. S., & Quinn, R. E. (2011) (3rd  Ed.).  Diagnosing and changing organizational culture.  San Francisco: Jossey-Bass.

•Daft R (2009) (10th ed.) Organization Theory and Design. Mason, OH: South-Western Cengage Learning. 

•Kaplan,R.S. and Norton,D.P. (2006) Alignment. Using the Balanced Scorecard to create corporate Synergies. Boston: HBS Press

•Morgan G (2002) (2η έκδοση). Οι Όψεις της Οργάνωσης. Εκδόσεις Καστανιώτη

•Kotter J, Cohen D (2002). The Heart of Change. Boston: HBS Press

•Olve,N.-G and Sjostrand,A.(2002)The balanced scorecard. Oxford: Capstone

•Kaplan,R.S. and Norton,D.P. (2001) The strategy-Focused organization. Boston: HBS Press

•Kotter J (2001). Ηγέτες στις Αλλαγές. Εκδόσεις Κριτική

•Gibson R επιμ.(2001). Η Επιχείρηση του Μέλλοντος. Εκδόσεις Καστανιώτη (κεφάλαια Senge και Kotter)

•Τσιβάκου Ι (2000). Το Οδοιπορικό του Εαυτού στο χώρο της εργασίας. Θεμέλιο. 

•Olve,N.-G.,Roy,J.and Wetter,M.(1999). Performance Drivers-a practical guide to using the balanced scorecard. Chichester: Wiley

•Kaplan,R.S. and Norton,D.P. (1996) The Balanced Scorecard-Measures that drive performance. Boston: HBS Press. 

•Kotter J.(1996). Leading Change. Boston: HBS Press. 

•Senge,P.M.(1994)The fifth discipline-fieldbook. London: Nicolas Brealey

•Senge,P.M.(1990). The Fifth Discipline-The Arts and practice of the Learning organization. New York: Currency Doubleday

•Goldstein J.(1994)The Unshackled Organization: Facing the challenge of unpredictability

 

Suggested Scientific Journals 

•European Journal of Operational Research 

•Academy of Management

•Harvard Business Review 

•Journal of Management Studies

•Journal of Organizational Change Management

•Organization 

•Organization Science 

•Organization Studies  

 

OPERATIONAL RESEARCH/MANAGEMENT SCIENCE

Module Description

Full Module Description:
Mode of Delivery:  Lectures, Tutorials, Projects, Labs
Weekly Hours:  4
ECTS:  7,5
Web Page:
Moodle Page:

Learning Outcomes

The Operations Research is an essential tool of management for solving executive and operational decision problems throughout the functionality  of firms and organizations (production , marketing , services , financial management , etc ). The course provides the knowledge and main areas of Operational Research and the presentation of methods and applications that cover all the range of functions of enterprises and organisations.

After completing the course, students will be able to:

• Describe real world decision problems and to identify the appropriate methodological frame and  steps to solve the problem (modeling problem, methodological approaches and algorithms, exploitation of the results , implementation of the decision) .

• Describe the way to exploit the results of the data processes  and to support with arguments the decision to recieve or propose

• To  exploit the expierence or knowledge from the past cases which are relevant to the examined case and utilise with adaptations to the new conditions

• Analyze decision problems and develop the relative  mathematical models, taking into account all the parameters and restrictions governing the decision problem.

• Select and apply the appropriate methodological approach  and develop applications using the special software for the examined decision problems.

• Analyze the results  and propose a solution or solutions (decisions) and arguments for his/her decision or proposal.

• To apply the techniques of sensitivity analysis and to answer questions of the form " what  ..if  .. " for alternative scenarios

• To evaluate the consequences  of the decision  and revise the model in dynamic decision 

Module Description

Introduction to Operational Research

Linear Programming,

oDescription and Problem Formulation,

oGraphical Solution of Linear Programme for two variables

oSIMPLEX method

oSensitivity Analysis

oEconomical Interpretation of the results

oUse SIMPEX method for minimisation problems

oCase Studies, Exercises

Integer Programming and Applications

Branch and Bound algorithm

Integer Programming  0/1 and Applications

Dynamic Programing and Applications

oBellman Theorem

oRecursive Functions

oBackwoard Method

oForewoard Method

oApplications and case studies

Multi Objective Linear Programming

oPayoff Table

oMethod of Satisfactory Goals

oMethod of Desired Goals

 

Net Optimisation

oThe problem of Maximum flow

oThe transportation problem

oThe Assignment Proble

oThe covering of nodes

Stochastic Linear Programming 

Description of Stochastic L.P.

The two phases method

Case Studies

Queuing Theory and Applications 

The practical part  of the  course includes the teaching of real world application and the development of applications with specific software (MS EXCEL/SOLVER, LINDO, LPSOLVER)

 

Assessment Methods and Criteria

 Ι. Final Examination (40%) (Summative Evaluation) includes:

-Multiple choice questions and short answer questions in order to check the level of understanding of the concepts and essential elements of Operational Research 

-Exercises and small case studies with which is checked the level that the students can analyse the decision problem, the situation and conditions of the examined case, develop the appropriate mathematical models, identify the solutions and analyse the results.

ΙΙ. Group Project (60%) (Summative Evaluation): 

Course Work in groups of 2 or 3 students.

Students obliged to conduct a study for real world problem in groups of 2 or 3. The study includes the description of the special issues of the case study, the selection of the methodological approach to be used (with arguments), the development of the mathematical model or models, the implementation of the processes to the problems data, the analysis of the results with criticism and finally the proposals for actions or decisions. Also, the use of the special software is examined in this teamwork activity.

 

Recommended or required Bibliography

 

- Recommended Book and Journal Article Resources:

• Ipsilantis P.  (2015) Operational Research, Methods and Techniques for Decision Making, 5th edition, Propompos Publishers

• Albright, S.C. and Winston, W.L. (2005). Spreadsheet Modeling and Applications: Essentials of Practical Management Science, Thomson Brooks/Cole .

• Hillier, F. and G.J. Lieberman (2009), Introduction to Operational Research, Mc Graw-Hill.

• Anderson, D.R., Sweeney, D.J., Williams, T.A., Camm, J.D. and Martin, K. (2010). An Introduction to Management Science, Quantitative Approaches to Decision Making, 10th ed., Delmar Cengage Learning.

• Siskos, Ι. (2000), Linear Programming, New Technologies Publishers.

-Journals:

• European Journal of Operational Research, Elsevier

• Operational Research: An International Journal, Springer

• Annals of Operations Research, Springer 

 

3rd Semester

DESIGN & DEVELOPMENT OF e-BUSINESS APPLICATIONS

Module Description

Full Module Description:
Mode of Delivery:  Lectures,Laboratory Exercises,WorkShops
Weekly Hours:  7,5
ECTS:  
Web Page:
Moodle Page:

Learning Outcomes

 

The underlying course analyzes the components of modern e-Business domain with emphasis on electronic commerce (e-Commerce) in order to make students able to choose, implement and evaluate models of e-business.

 

After completing this course the student should be able to:

• Present and analyze e-business models 

• Analyze the components that make up a modern e-Commerce application like: platform selection, user experience, payments, CRM & ERP, Digital Marketing, branding, Digital Advertisement, SEO, Social Media, Affiliate Marketing, Web Analytics.

• Plan and develop a prototype on-line store using open source tools & free internet services

Module Description

 

The course is organized around topics such as:

• e-Commerce and e-Business

• Advantages & Disadvantages

• e-Business Models

• e-Commerce Components

• Internet Technologies, Applications & Standards

• Computer Networks & Internet

• Client-Side Programming

• Server-Side Programming

• e-Commerce Platform, User Experience, Suppliers & Product mix, Warehouse, Shipping & returns, Payments, CRM & ERP, Call Center, Digital Marketing, Personnel, Legal issues

• Branding, Digital Advertisement, Email Marketing, Content Marketing, SEO, Social Media, Affiliate Marketing, Price Comparison Engines, Competition Analysis

• Business Plan

• Case Studies

• Web Analytics

 

Assessment Methods and Criteria

 Ι. Final Examination (60%) (Summative Evaluation) includes:

-Multiple choice questions 

-Case Studies 

Evaluation Objective: To assess the understanding of the fundamentals of the course.

Evaluation Criteria: Comprehensiveness, accuracy, and critical evaluation of the answers.

 

ΙΙ. Group Project (40%) (Summative Evaluation): 

Design & Development of an e-Commerce Site.

Evaluation Objective: 

To assess the skills developed by the students in the design and development of an e-commerce solution, assess the skills developed by the students on the use of internet tools and services and their ability to plan and carry out a project team.

Evaluation Criteria: 

The documentation of the application, completeness of given solution, the quality of the user interface, the organization and management of teamwork and presentation.

Evaluation criteria are explicitly referred on the site of the course for each learning activity.

 

Recommended or required Bibliography

 

- Recommended Book and Journal Article Resources:

Books

• Chaffey, Dave, (2011). E-business and e-commerce management : strategy, implementation, and practice, 5th ed., ISBN-10: 0273752014, ISBN-13: 978-0273752011, 

• Pollalis G., Yannakopoulos D., (2007). Electronic Commerce, Stamoulis Publishing, Athens (in Greek).

• White M., Bruton G., (2010). Strategic Management of Technology and Innovation, KRITIKI Publishing, Athens (in Greek).

• Efrain Turban, Jae Lee, David King, Michael Chung, (2008). Electronic Commerce: Principles-Evolution-Strategic from the scope of Manager, Gkiourdas M. Publishing, Athens (in Greek).

• Arsenides, Paschopoulos, Skaltsas, (2007). Electronic Commerce, KLEIDARITHMOS Publishing, Athens (in Greek).

 

Internet resources:

• HTML Tutorials from w3schools URL: http://www.w3schools.com/html/ 

• Web Fundamentals, URL: http://www.codecademy.com/tracks/web 

• Dr. Kevin Floyd, (2013). XHTML/CSS Tutorial, URL: http://www.merlot.org/merlot/viewMaterial.htm?id=451821 

• Smart Webby Inc., (2013). Web Development Resources, URL: http://www.merlot.org/merlot/viewMaterial.htm?id=77936

 

Selected articles from the following journals:

• Electronic Commerce Research, Springer.

• International Journal of Electronic Commerce (IJEC), M.E. Sharpe Inc.

• Electronic Commerce Research and Applications, Elsevier.

• International Journal of Electronic Business, Interscience Publishers. 

BUSINESS INTELLIGENCE

Module Description

Full Module Description:
Mode of Delivery:  Lectures, Tutorials, Projects, Labs
Weekly Hours:  4
ECTS:  7,5
Web Page:
Moodle Page:

Learning Outcomes

 

Students after completion of the course  will have the required theoretical and practical backgound to :

• Identify and describe the functions of business intelligence systems in business context  and decision-making processes. 

• Document and explain the operations of data warehouses, data and content  mining systems and Executive Information Systems within the enterprises and organisations. 

• Identify the relative technology and technical specifications  for the implementation and installation of business intelligence systems to companies and organizations.

• Design the implementation of business intelligence applications tailor made for the organisations and firms.

• Design and develop applications which utilise analytical methods for processing of data (primary and secondary) with the use of  the special software tool for BI.

• Select, use and adjust the most suitable analytical methods for data  processing depending on the problem or the case study .

• Evaluate the effectiveness of business intelligence systems and to propose actions for improvements

 

Module Description

 Fundamentals of Business Intelligence

• The concept of Business Intelligence (BI)

• Functions of BI Systems

• BI systemsarchitecture

• Data Types (Structured and unstructured)

• Data Mining

• Content 

• Data Collection

• Meta Data

• Data Quality Assessment

Business Intelligence Technology

• BI Technological Infrustructure

• Databases and Data Warehouse Systems

• MOLAP and ROLAP data structures

• Meta Data

• Executive Information Systems

• Data Visualisation

• Decision Support Systems

• BI Development Tools

Basic Statistics Analytical Methods 

• Descriptive Statistics

• Cross Tabulation

• Probability 

• Probability Distributions

• Hypothesis Testing

• Analysis of Variance

• Time Series forecasting

MultiDimentional Data Analysis

• Cluster Analysis

• Principal Components Analysys

• Factor Analysis

• Correspondence Analysis

• Descriptive Analysis

 Case Studies

The practical part of the course includes the development of BI applications (Data WareHouses, Executive Information Systems and Decision Support Systems) using specialized tools such as MS SQL SERVER Analytics, Cognos, SPSS Clymentine and ENVI/IDL.

 

Assessment Methods and Criteria

 

Ι. Final Examination (50%) (Summative Evaluation) includes:

- Multiple choice questions and short answer questions in order to assess the level of understanding of the concepts and essential elements of Business Intelligence 

- Exercises and small case concerning decision problems in order to evaluate  the level of the students can design and apply BI methodology and Technological systems for data analysis and decision support

 

ΙΙ. Group Project (50%) (Summative Evaluation): 

Students are  obliged to conduct a study of a problem of the real world in groups of 2 or 3. The study includes the description of the special parameters of the case study, the design  of the methodological and technological systems to be implemented and the implementation of the Systems. Students ought to deliver an integrated and documented application of BI as well as the presentation of the results and their proposals for decision making.

 

Recommended or required Bibliography

- Recommended Book and Journal Article Resources:

• Margaret Dunham, Data Mining,  Neon Technologion Publishers, 2004 (in Greek).

• Davenport, T. J.G. Harris and G. Loveman Competing on Analytics: The New Science of Winning, 2007, Hravard Business Pres

• R. Kimball, The Data Warehouse LifeCycle Toolkit, 2008, Wiley

• F. Provost and T. Fowcett, Data Science for Business,2013,  O' Reilly Media 

-Recommended Journals:

• International Journal of Business Intelligence and Data Mining, Interscience Publishers

INTERNATIONAL MARKETING

Module Description

Full Module Description:
Mode of Delivery: Lectures, Tutorials, Projects, Labs
Weekly Hours: 4
ECTS: 7,5
Web Page:
Moodle Page:

Learning Outcomes

 After completing the course, participants will be prepared to undertake critical analysis of strategic international marketing issues and will be able to:

• Explain the influence of global developments on international marketing and business ¬ 

• Identify external and internal factors that influence the strategic decision making process ¬ 

• Understand how international marketing and management enables them to successfully compete in the global economy

• Assess the reasons why organizations wish to enter international markets and their consequent expectations

• Evaluate the requirements of different market entry strategies.

• Develop the skills and abilities necessary to operate globally with an understanding of cultural differences, global marketing and research strategies Outline the segmentation process as a means of identifying the global consumer ¬ 

• Describe the marketing mix as a process, and as a set of complex tools utilized to fulfill the needs of the global consumer ¬ 

• Demonstrate the importance of striving for customer satisfaction through a customer oriented organization 

• Team projects

• Promotion of free, creative and inductive thinking

• Decision making

 

Module Description

 The course is organized around topics such as:

• Introduction to the scope and challenge of international marketing

• International marketing environment

• The foundations of cultural understanding and dynamics in international marketing

• The importance of the political and legal environment

• Researching international markets

• International marketing strategies

• International market entry strategies

• Strategic international Marketing

• International branding

• Pricing for international markets

• The international distribution system

• International Marketing Communications

• Project Presentations

 

Assessment Methods and Criteria

 Team project includes:  

- public presentation 

Evaluation Objective: To examine students' skills and to enhance students' teamwork skills.

Evaluation Criteria: Degree of specifications' satisfaction, comprehensiveness, accuracy and critical evaluation. Categorization-organization-adaptation of material, structure and clarity of written text, organization and management of teamwork project and presentation.

Assignment Description: Business Game.

Students are asked to form groups of maximum 3 participants.

The Business Game scenario assumes that each group is responsible to develop an International Marketing Program concerning a branded Greek product, in another country of choice. The Greek company or product which will be chosen should not already have presence in the country.

The Business Game consists of three stages:

Stage 1: Formation of groups and selection of target country

Stage 2: Analysis of the chosen country and presentation

Stage 3: Presentation of the International Marketing Program

Instructions for the preparation of each of the Business Game stage will be given during the lectures

 

Weighting %

Group/Individual

Duration

Delivery

Presentation

50%

 

 

50%

Group(3 participants)

 

Individual

25 minutes

12th Lecture

Final Examination

3 hours

 

 

 

 

Recommended or required Bibliography

 - Recommended Books:

Greek:

• Panigirakis G. (2013) International Marketing, Stamoulis.

 

English: 

• Keegan, W. & Green, M. (2013). Global Marketing, Prentice Hall

• Cateora, P., Gilly, M. & Graham, J. (2011). International Marketing Strategy, McGraw Hill

• Czinkota, M. & Ronkainen, I. (2007). International marketing, Thomson SouthWestern

• Hollensen, S. (2011). Global Marketing: A decision-oriented approach, Pearson Education 

• Johansson, J. (2009). Global Marketing. Foreign Entry, Local Marketing & Global Management, McGraw Hill

• De Mooij, M. (2013). Global marketing and advertising: Understanding cultural paradoxes, Sage Publications. 

 

BRAND MANAGEMENT

Module Description

Full Module Description:
Mode of Delivery:  Lectures, Tutorials, Projects, Labs
Weekly Hours:  4
ECTS:  7,5
Web Page:
Moodle Page:

Learning Outcomes

 After completing the course, participants will be able to:

• Have a better understanding of the concept of product management and the development of new and existing products

• Develop and understand how to manage a product portfolio

• Use the tools that will allow them to generate and evaluate ideas for new products

• Recognize and analyze new opportunities and implement marketing programs for the promotion of a new / existing product

• Develop those managerial skills that will allow them to evaluate the performance of the product portfolio

• Understand the relationship between product management and developing new product in alliance to a deep understanding of the needs and desires of consumers

• Develop successful synergies within the organization

• Understand the concepts of positioning, market segmentation and targeting 

• Team projects

• Promotion of free, creative and inductive thinking

• Decision making

 

Module Description

 The course is organized around topics such as:

•The concept of: Name, Brand Management and the importance of the brand today

•The brand management process

•Brand Equity and Customer-based Brand Equity

•Market Analysis and competition 

•Brand Positioning Brand Resonance Pyramid

•Brand elements

•The Marketing Mix and the Brand

•Measuring the performance of the brand name and value

•Leveraging Brand Associations

•Brand Tracking & Brand Audits

•Brand Architecture 

•Brand Extensions

•Enhancing and Revitalizing the Brand 

•Project presentations

 

Assessment Methods and Criteria

 

Team projects includes: 

-  written work 

- public presentation 

 

Evaluation Objective: To examine students' skills and to enhance students' teamwork skills.

Evaluation Criteria: Degree of specifications' satisfaction, comprehensiveness, accuracy and critical evaluation. Categorization-organization-adaptation of material, structure and clarity of written text, organization and management of teamwork project and presentation.

 

Assignment Description: Developing a new Brand.

Students are asked to form groups of maximum 4 participants and develop a new brand referring to a product or a service of their choice.

Each group will be asked to deliver in electronic and printed form: 1) a presentation file

2)a detailed report of approximately 7000 words (Approximately 30 pages- Times New Roman 12pt. Double spaces-excluding references and annexes).

 

Indicative Report and Presentation Structure:

• Executive Summary

• Market & Competition Analysis

• Customer Analysis (Segmentation, Targeting & Positioning Brand)

• Brand Elements 

• Brand Building Blocks

• Elements of Brand Marketing Mix (Product, Price, Distribution, Communication)

• Leveraging Brand Associations

• Brand Performance & Brand Equity Measurement

 

% weighting

Group/Individual

Duration

Delivery

Presentation

 

100%

 

Group(4 participants)

20 minutes

12th Lecture

Report

7000 words

N/A

 

Recommended or required Bibliography

 - Recommended Books:

Greek:

•Panigirakis G. (2003) Strategic Brand Management, Stamoulis.

English: 

•Keller, K. L. (2013) Strategic Brand Management, Harlow, Pearson Higher Ed

•Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan Page. 

•Aaker, D. A. (2009). Managing brand equity. Simon and Schuster.

•Heding, T., Knudtzen, C. F., & Bjerre, M. (2008). Brand management: Research, theory and practice. Routledge.

•Rosenbaum-Elliott, R., Percy, L., & Pervan, S. (2011). Strategic brand management. Oxford University Press.

•Rogoll, C. (2015). Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands. Allworth Press.

•Kotler, P. & Keller, K.L. (2009) Marketing Management. Prentice Hall.

MARKET RESEARCH AND CONSUMER BEHAVIOR

Module Description

Full Module Description:
Mode of Delivery:  Lectures
Weekly Hours:  3
ECTS:  7,5
Web Page:
Moodle Page:

Learning Outcomes

 Students who have completed the course are able to:

• Understand the problem of consumer behavior analysis

• Know the theoretical background of post-purchasing consumer behavior and customer satisfaction analysis

• Understand the different tools of customer behavior analysis in services

• Know and evaluate the different types of market research

• Design and develop a research proposal

• Identify customer needs

• Develop and test questionnaires for conducting quantitative research

• Use interviews for conducting qualitative research

• Design a sampling frame for a market research

• Use basic statistical techniques for analyzing consumer research data

• Use secondary data in a consumer behavior study

• Prepare and present a research report

Module Description

 Introduction to market research

Basic concepts in market research. Detailed presentation of research design steps and research proposal development. Identify customer needs.

Market research types

Types, variant, and thematic areas of market research. Basic strategies (qualitative, quantitative or combination). Basic principles and main objectives in market research. Quantitative data collection methods (telephone surveys, personal interviews, self-administrative surveys, online surveys, etc.). Qualitative data collection methods (in depth interviews, focus groups, etc.). Advantages and disadvantages.

Basic market research tools

Questionnaire development. Types and typology of questions. Tabulation of questions. Layout and question placement and sequence. Using question bank. Interview as a tool for collecting qualitative information. Structure and types of interviews.

Sampling and special topics in measurement

Population target. Sampling and sampling plan in quantitative research. Develop and normalize composite indicators. Measurement scales (single and summative scales -Likert, Guttman, Thurstone etc.).

Quantitative data analysis methods

Review of basic concepts in quantitative methods. Types of variables. Reliability and validity of measurement. Measurement levels of variables. Data analysis methods and statistical tests (cross-tabulation, correlations, factor analysis, correspondence analysis, X2, etc.).

Data Analysis and interpretation

Market segmentation. Identify latent independent variables. Correlations and causal relationships. Interpretation of research data. Using secondary data. Writing a research report.

Basic consumer behavior models

Main consumer behavior models. Consumer behavior factors. Consumer types and purchasing behavior. Purchasing decision-making process. Consumer choice models.

Post-purchase consumer behavior and customer satisfaction

Generalized model of post-purchasing behavior. Basic definitions (satisfaction/dissatisfaction, customer). Need for measuring customer satisfaction. Customer dissatisfaction results. Measurement systems and sources of customer satisfaction data.

Customer satisfaction surveys

Survey design and preliminary analysis. Identify customer requirements. Questionnaires for customer satisfaction measurement. Satisfaction dimensions and measurement scales. Analysis of ordinal data.

Special topics in consumer behavior

Customer loyalty customers. Motivation theories. Regret theory. Equity theory. Kano’s model. The MUSA method. The ideal point approach. Oliver’s approach of Fornell’s model.

Consumer behavior analysis in services

Differences between products and services. Product and service quality measurement. Customer expectations and gap analysis. SERVQUAL and SERVPERF models. Customer service.

 

Assessment Methods and Criteria

 

Group project (100%):

Extended group project regarding:

Design of a real-world market research (including objective assessment, sampling and preliminary analysis)

Development and testing of appropriate market research tools (e.g. questionnaire)

Collection of secondary data related to the examined research subject

Conduct market research on a representative sample of consumers

Usage of appropriate statistical methods for analyzing data

Conclusions and preparation of final report

The final evaluation is based on the report delivered (50%) and the oral examination (50%) of each member of the group, which takes place during the project presentation.

 

Recommended or required Bibliography

 Recommended Book and Journal Article Resources:

Baltas, G., P. Papastathopoulou (2003). Consumer behavior, Rosili Publications, Athens (in Greek).

Breakwell, G. (1995). The interview, Ellinika Grammata Publications, Athens (in Greek).

Darpy, D. (2014). Consumer behavior: Concepts and tools, Propompos Publications, Athens (in Greek).

Dutka, A. (1995). AMA Handbbok of customer satisfaction: A guide to research, planning, and implementation, NTC Publishing Group, Illinois.

Fragkos, X.K. (2004). Market research methodology and data analysis, Interbooks Publications, Athens (in Greek).

Gounaris, S., K. Karantinou (2015). Service marketing, Rosili Publications, Athens (in Greek).

Grigoroudis, E., Y. Siskos (2010). Customer satisfaction evaluation: Methods for measuring and implementing service quality, Springer, New York.

Kyriazopoulos, P.K., K. Kouliafas (1994). Market research, Modern Publications, Athens (in Greek).

Matsatsinis, N.F., E. Grigoroudis, X. Gaganis, C. Zopounidis (2010). Development and management of SMEs, Kleidarithmos Publications, Athens (in Greek).

Petrakis, M. (2011). Market survey: A research methodology, Stamouli Publications, Athens (in Greek).

Siomkos, G.I., A.I. Vasilopoulou (2005). Application of data analysis method in market research, Stamouli Publications, Athens (in Greek).

Siomkos, G.I., D.A. Mavros (2008). Market research, Stamouli Publications, Athens (in Greek).

Stathakopoulos, B. (2005). Market research methods, Stamouli Publications, Athens (in Greek).

Vavra T. G. (1997). Improving your measurement of customer satisfaction: A guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs, ASQC Quality Press, Milwaukee.

Journals:

Advances in Business Marketing and Purchasing (Emerald)

European Journal of Marketing (Emerald)

Journal of Consumer Behaviour (Wiley)

Journal of Consumer Marketing (Emerald)

Journal of Consumer Psychology (Elsevier)

Journal of Consumer Research (Oxford University Press)

Journal of Marketing Practice: Applied Marketing Science (Emerald)

Marketing Letters (Springer)

Quantitative Marketing and Economics (Springer)

Research in Consumer Behavior (Emerald)

 

PRODUCTION MANAGEMENT AND QUALITY CONTROL

Module Description

Full Module Description:
Mode of Delivery:  Lectures,Workshops and Laboratory Exercises
Weekly Hours:  4
ECTS:  7,5
Web Page:
Moodle Page:

Learning Outcomes

 Students who have completed the course are able to:

• Understand the different problems of production management

• Use quantitative tools for the design of a production process

• Apply alternative quantitative techniques for the production design and organization

• Be aware of the alternative tools and techniques of organizational planning and personnel management

• Are able to develop and apply evaluation procedures for product and services

• Know the main categories of quality control and their relationship to quality assurance systems

• Understand the problem of acceptance sampling in statistical quality control

• Know the different types of acceptance sampling

• Are able to develop and apply different types of sampling plans(single, multiple, rectifying, sequential)

• Use quality standards related to statistical quality control

• Understand the problem of process control in a production system

• Know the different statistical process control techniques

• Develop and apply control charts in a production system

 

Module Description

Introduction to Production Management

Production of products or services according to customer requirements, increase customer satisfaction, improve products or services using innovation, ensure continuous provision of goods, maintenance of facilities and machinery, etc.

Production Design

Planning activities for adopting a decision-making action plan. Clarifying the role and the activities of the overall organizational strategy. Product and facilities design, production process.

Production planning

Planning of the overall production system and programming tasks.

Organization of Production

Activities that determine the work structure. Activities needed to achieve objectives and definition responsible for their implementation.

Personnel Management

Organizational planning, staff recruitment, team development, tools and techniques.

Evaluation of products or services

The evaluation of products or services include performance objectives, programming efficiency, cost targets, quality performance, sales targets, and overall economic performance.

Introduction to quality control

Categories of quality control techniques. Quality assurance systems and total quality management. Basic statistical concepts (random variables, probability distribution, approximations for probability distribution functions, statistical tables).

Acceptance Sampling

Categories of acceptance sampling techniques (attributes, variables). Statistical properties of acceptance sampling plans. Operating Characteristic curve. Single sampling plans.

Advance Sampling Plan Techniques

Rectifying inspection. Double and multiple sampling plans. Sequential sampling plans.

Methods for Developing Sampling Plans

Dodge-Romig tables for rectifying inspection. ISO 2859 standard. Develop sampling plans based on statistical and economic criteria.

Statistical Process Control

Introduction to process control. General principles of control charts. Variability in production processes. Types of control charts. Statistical properties of control charts.

Basic control charts

Control charts for fraction noncomforming. Control chart for noncomformities (defects) with constant and variable sample size. Control chart for x ̅, R and s.

 

Assessment Methods and Criteria

 Individual project (50%):

The individual project contains the following:

• Solve series of exercises regarding production management and quality control topics

• Practical application of quantitative techniques regarding production organization and quality control topics

Final examination (50%)

Final written examination that includes:

• Multiple choice questions

• General comprehension questions regarding the theory of  production organization and quality control

• Solve short problems by applying quantitative techniques

Recommended or required Bibliography

 Recommended Book and Journal Article Resources:

Burr I.W. (1976). Statistical quality control methods, Marcel Dekker, New York.

Cook H.H. (1997). Product management, Chapman & Hall, London.

Cowden D.J. (1957). Statistical methods in quality control, Prentice-Hall, Englewood Cliffs, N.J.

Crawford C.M. and A.C. Di Benedetto (2005). New products management, Mc Graw-Hill, New York.

Duncan A.J. (1986). Quality control and industrial statistics, Irwin, Homewood, Ill.

Evans J.R. and W.M. Lindsay (1999). The management and control of quality, South-Western College Publishing, Cincinnati.

Grant E.L. and R.S. Leavenworth (1980). Statistical quality control, McGraw-Hill.

Grensing-Pophal L., (2010). Human resource essentials, 2nd Edition, SHRM, Alexandria, VA.

Haines S. (2011). Managing product management, Mc Graw-Hill, New York.

Juran J.M. (1974). Quality control handbook, McGraw-Hill, New York.

Juran J.M. and F.M. Gryna (1980). Quality planning and analysis, McGraw-Hill, New York.

Juran J.M. and F.M. Gryna (1988). Jurans quality control handbook, McGraw-Hill, New York.

Kerzner H. (2009). Project Management: A systems approach to planning, scheduling and controlling, 10th Edition, Wiley, New York.

Lehmann D. R. and R.S. Winer (2004). Product Management, 4th Edition, Mc Graw-Hill, New York.

Montgomery D.C. (1996). Introduction to statistical quality control, John Wiley & Sons.

Norman E.S. and S. A. Brotherton (2008). Work breakdown structure, 2nd Edition, Wiley, New York.

Ott E.R. (1975). Process quality control, McGraw-Hill, New York.

Peter D., (2002). Production management, The Crowood Press Ltd, Marlborough.

Wadsworth H.M., K.S. Stephens and A.B. Godfrey (1985). Modern methods for quality control and improvement, John Wiley & Sons.

Wald A. (1947). Sequential analysis, John Wiley, New York.

Kokkosis A.I. (2010). CAD design and και electronics production, 2nd edition, Modern Publications, Athens.

Kokkosis A.I. (2011). Project management, 2nd edition, Modern Publications, Athens.

Kokkosis A.I. (2013). Project management and CAD design, Modern Publications, Athens.

Tagaras G.N. (2001). Statistical quality control, Ziti Publications, Thessaloniki.

 

Journals:

Computers & Industrial Engineering (Elsevier)

International Journal of Lean Six Sigma (Emerald)

International Journal of Operations & Production Management (Emerald)

International Journal of Production Economics (Elsevier)

International Journal of Quality & Reliability Management (Emerald)

Journal of Industrial Engineering International (Springer)

Journal of Operations Management (Elsevier)

Production and Operations Management (POMS)

Production Engineering (Springer)

 

LOGISTICS

Module Description

Full Module Description:
Mode of Delivery:  Lectures, Tutorials, Projects, Labs
Weekly Hours:  3
ECTS:  7,5
Web Page:
Moodle Page:

Learning Outcomes

 

This course examines the role of logistics in the supply chain within a focal firm as well as between organisations linked within a given supply network. Topics cover issues such as introduction to the basic terms of logistics, distribution and transportation alternatives, the connection between logistics and marketing, the estimation of value and costs in logistics, sourcing and supply management, supply chain planning and control strategies, inventory management  and logistics future challenges and opportunities. This course also surveys operations research models and techniques developed for a variety of problems arising in logistical planning of production systems. Students will get a clear idea of the expanding role of logistics in business today. The will also be familiar with the principles and processes of logistics as a strategic choice in supply chain management.

Upon successful completion of this course the student will be able to:

• Understand the structure of supply chains and the different ways through which supply chains can become competitive in the market 

• Explain how to use the levers of the logistics strategy to redefine the points necessary to make this harmonization

• Analyse the importance of the term “value creation” and to propose actions in the field of management of logistics costs towards the creation of value

• Distinguish the forces shaping international logistics in a global market

• Assess accurately the risks occurred due to loss of focus on the satisfaction of end-customer demand  

• Design and implement integrated inventory control and management systems 

• Optimise inventory management by using decision models  

• Produce and combine effectively the options available for managing inventory and orders per case 

• Effectively address the needs of on-time response supply chain

• Develop in the right way the process of organizing and conducting the proceedings relating to the transport and distribution

Module Description

Introduction and overview of the course contents 

•Logistics and the Supply Chain 

•Material flow and information flow 

•Competitive advantage through logistics 

•Logistics strategy 

•The marketing perspective 

•Market segmentation and demand profiling

•Quality of customer service

•Setting priorities for logistics strategy

•Where does the value in the context of logistics come from 

•How can logistics costs be represented 

•Activity Based Costing (ABC) 

•Supply chain operations reference model (SCOR) 

•Drivers and logistics implications of internationalization on 

•The tendency towards internationalization

•The challenges of international logistics and installation location 

•Organising for international logistics 

•Reverse logistics 

•Managing for risk readiness

•The value and the cost of inventory

•Inventory management policies

•Inventory control

•Optimum inventory management

•Corporate social responsibility in the supply chain 

•Analysis of the transportation and products distribution system 

•The transport system: organization, institutional framework, liberalization of the transport market and impact on logistics processes 

•Transport and transportation mean selection criteria

•Distribution and transportation systems standards

•Methods for solving transportation and distribution problems 

•Methods for solving production scheduling and resource allocation problems 

•Supply chain planning and control 

•Coordination in supply chains

•The interconnection between P-D parameters in Logistics   

•Future challenges and opportunities in Logistics 

•Supply management and Logistics 

•Rationalising and segmenting the supply base 

•Procurement technologies

Assessment Methods and Criteria

 Ι. Individual Project (50%) (Summative Evaluation): 

The individual project deals with the analysis of a topic in the field of Logistics to be chosen by students in cooperation with the instructor. The presentation of the project is also evaluated.

 

ΙΙ. Group Project (50%) (Summative Evaluation): 

Course Work in groups of 4 or 6 students.

Students are asked to conduct a study of a problem of the real world in groups of 2 or 3. The study includes the description of the special parameters of the case study, the selection of the methodological approach to be used (with arguments), the implementation of the processes to the problems data, the analysis of the results with criticism and finally the proposals for actions or decisions. The presentation of the project is also evaluated.

 

Recommended or required Bibliography

 

Recommended Books:

1. Alan Harisson & Remko van Hoek, “Logistics Management and Strategy: Competing Through the Supply Chain”, FT Press, 2011

2. Μartin Christofer. “Logistics &  Supply Chain management” , Pearson Education Limited, 2005

3. G. Prastakos. Management Science: operational decisions in the Information Society,  Stamoulis, 2000 (in Greek)

Journal Article Resources:

1. International Journal of Logistics Management – Elsevier

2. International Journal of Logistics Systems and Management – Interscience

3. Journal of Business Logistics - Wiley

 

DECISION ANALYSIS

Module Description

Full Module Description:
Mode of Delivery:  Lectures, Tutorials, Projects, Labs
Weekly Hours:  4
ECTS:  7,5
Web Page:
Moodle Page:

Learning Outcomes

 The course aims at teaching the required objects and methodological approaches for decision analysis in semi-structured or unstructured decision problems  in which the parameters are fluid and many conflicting factors affecting the decision are involved. 

Students after completion of the course  will have the required theoretical and practical backgound to :

•Describe and explain fundamental concepts of Decision Analysis the concepts of decision criterion, points of view , consistent family of criteria, values  functions (marginal and global ), uncertainty,  utility functions, etc..

•Formulate problems and modellize  consistent families of criteria unstructured or semistructured decision problems .

•Describe using  mathematical modelling techniques the real world decision problems and select the most appropriate methodological approach

•Apply the decision analysis methods in order to support the decision making process

•Analyze the results of decision analysis, propose decisions to be taken and argue about the selection proposed.

•Use decision support systems for the implementation  of the methods and  or develop applications using the available software tools in cases which cannot be supported by the available DSSs.

•Combine interdisciplinary  methodological approaches combining  methodological tools from other theoretical fields (Optimisation methods, Business Intelligence, Financial Management. etc)

Module Description

• An anatomy of decisions – General methodology for the modelling of decision problems (First Part) 

• General methodology for the modelling of decision problems (Second Part) 

• Basic notions of multicriteria decision analysis – Non compensatory models 

• Compensatory decision models 

• Relational decision models – Methods ELECTRE I and ELECTRE II 

• Robust elicitation of criteria importance weights – Application to the problem of extension of METRO lines 

• Disaggregation decision models – Methods UTA 

• Job Evaluation in a large Greek organization 

• Decision models under uncertainty 

• Robust evaluation of e-government in Europe 

• Multicriteria models of resource allocation – Multiobjective linear programming 

• Multicriteria decision systems in business and organizations  

The practical part  of the  course includes the teaching of real world application and the development of applications with specific software (MS EXCEL/SOLVER,  ENVI/IDL) and the USe of the Systems MINORA, MIIDAS, RACES and RAVI.

Assessment Methods and Criteria

Final Examination (60%) (Summative Evaluation) includes:

-Multiple choice questions and short answer questions in order to assess the level of understanding of the concepts and essential elements of Multicriteria Decision Aid Analysis

-Exercises and small case concerning decision problems in order to evaluate  the level of the students can design and apply Multicriteria Decision Aid Analysis approaches and use the Technological systems for decision support 

ΙΙ. Individual Project (40%) (Summative Evaluation): 

Every students is  obliged to conduct a study of a problem of the real world, in order to evaluate the level of the student can design and implements the appropriate methodological approach.

Evaluation Criteria: 

•Completeness - 35%

•Clearness - 25%

•Documentation - 30%

•Critical Evaluation- 10%

Recommended or required Bibliography

 - Recommended Book and Journal Article Resources:

• Ι. Siskos (2000), Decision Models, New Technology Publishers 

• P. Vincke, (1998), Multicriteria Decision Aid, Wiley

• M. Doumpos and C. Zopounidis, (2010) Multicriteria Decision Aid Classification Methods, Springer

 

-Journals:

• Decision support systems and electronic commerce, ELSEVIER

• International Journal of Multicriteria Decision Making, InterScience Publishers

• European Journal of Operational Research, ELSEVIER

OPERATIONS AND TRANSPORT MANAGEMENT

CORPORATE COMMUNICATIONS

Module Description

Full Module Description:
Mode of Delivery:  Lectures
Weekly Hours:  3
ECTS:  7,5
Web Page:
Moodle Page:

Learning Outcomes

After completing the course, students will be able to:

• Understand the basic principles of Operations Management

• Develop models for the assessment of organizations

• Understand and apply contemporary tools of operational management in order to assess the business process transformation in an organization

• Be aware of the current assessment and business process re-engineering techniques and methods

• Understand and apply the basic principles of sourcewaste 

• Understand and apply lean production in organizations and companies

• Understand the basic principles in transportation management with emphasis on planning and execution

• Choose and apply suitable tools, standards and techniques for promoting sustainable transport

• Understand and assess emerging technologies in the logistics sectors (e.g. vehicle routing systems, fleet management, RFID, etc.)

• Make strategic decision concerning transport outsourcing

 

Module Description

Operations and Transport Management is course that is organized in two main parts. The first one deals with operations management and modelling of business processes. Furthermore, the students will learn how to develop assessment models for corporate strategy and apply them in real-life cases.  In addition, they will learn contemporary methods and techniques for data mining and business process reengineering and they will understand how simulation can support decision making in business environment. Subsequently, a series of case studies will be presented that show how the aforementioned tools can be applied coupled with the main principles of lean production. The second part of the module covers issues that deal with the planning and execution of transport operations with emphasis on freight movement. Special emphasis is given to the strategic role and the current trends in transportation management as well as in the promotion of sustainable freight transport. Furthermore, the module describes methods, algorithms and techniques for transport planning and routing. Last but not least all emerging technologies in transport operations such as vehicle routing systems, fleet management systems and RFID are presented via case studies and real-life cases.  

Assessment Methods and Criteria

Team project (100%) 

The team project is accomplished in groups of 2-4 students.

The study includes the investigation of a real-life case or a case study that exists already in the literature. To this end, the students have to identify the current processes and operations of an organization, model and present them, identify bottlenecks and needs, propose a solution for the problems identified, and discuss the results obtained. Furthermore, the use of special software (if needed) is taken into account in this teamproject.

The team project includes the following tasks:

a)Written report

b)Oral presentation of the study 

Recommended or required Bibliography

-Recommended Book and Journal Article Resources:

[1] Sussman, J. (2003) “Introduction to Transportation Systems”, Stamoulis Publications

[2] Papavasileiou, Ν. &Mpaltas, G. (2003) “Management of distribution networks & logistics”, Rosili Publications

[3] Kakouris, Α. (2013) “Operations Management”, Propobos Publications

 

-Recommended Journals:

International Journal of Physical Distribution and Logistics Management

European Journal of Operational Research

Transportation Research Part C: Emerging Technologies

International Journal of Production Research

International Journal of Production Economics

Interfaces

Omega

Computers and Operations Research

Transportation Science

Computers and Industrial Engineering

Module Description

Full Module Description:
Mode of Delivery:  Lectures and Workshops-Project Work
Weekly Hours:  3
ECTS:  7,5
Web Page:
Moodle Page:

Learning Outcomes

Upon successful completion of this module the learner will be able to:

• Develop the role that corporate communication plays in corporate strategy and the formulation of corporate identity and image.

• Discuss the basic concepts and major theoretical perspectives in the field of corporate communications

• Design effective strategies of communication in relating to stakeholders internal and external to the organization such as the mass media, public opinion and change management in times of crisis. 

• Assess the alignment of corporate image to corporate identity in organizations 

• Examine and communicate the ethical aspects of corporate decisions regarding the relations the organization holds with various stakeholders. 

 

Module Description

The changing communication context 

- Forms of corporate communications 

- Theoretical approaches for effective communications 

- Internal and external communication (types of messages, target audiences) 

- Effective communication as part of the Management Function 

- Strategic corporate communication plan 

- Identification of target audiences, formulation and communication of message, selection of media, interactivity between organization and various publics 

- Corporate image and identity 

- The role of communication in promotion of actions related to corporate social responsibility

- Issues Management  

- Communication Management in times of crisis 

Assessment Methods and Criteria

 Teamwork (70%)- case study  which  includes: 

-  written work 

- oral  presentation  

Individual paper (30%)

 

Recommended or required Bibliography

- Recommended Book and Journal Article Resources:

 Recommended Books:

•Argenti, P. (2012), Corporate Communication (6th Edition), McGraw-Hill.

•Cornelissen, J. (2011), Corporate Communication: A Guide to Theory and Practice, Sage Publications, London.

•Hargie O., Turish D eds. (2009). Auditing Organizational Communication. Routledge, London.

•Van Riel C and Fombrum C. (2007). Essentials of Corporate Communication: Implementing practices of effective reputation management, Routledge, London. 

•Taylor J., and Van Every E. (2000). The Emergent Organization. Communication as its site and surface, Erlbaum, Mahwah, New Jersey. 

Selected Articles from  academic journals such as:  

Corporate Communication: An International Journal

Harvard Business Review   

Journal of Business Communication 

Journal of Communication Management 

              Journal of Promotion Management

              International Journal of Strategic Communication 

              Management Communication Quarterly 

              Public Relations Review 

 

LAW ASPECTS FOR BUSINESS

Module Description

Full Module Description:
Mode of Delivery:  Lectures
Weekly Hours:  4
ECTS:  7,5
Web Page:
Moodle Page:

Learning Outcomes

 The purpose of this course is to identify the area of laws and ethical rules and constraints that define the scope of decision-making in the business field. Specifically intended decisions taken, especially when extracted and verified with the use of information systems, it is possible in terms of legal and professional ethics to be realized.

The course aims to give students the opportunity: 

-To select from the entire field of law, to classify and systematize the legal rules and institutions associated with the business activity. 

-To apply these settings to effectively organize the business.

-To apply the existing rules of ethics in decision making. 

-To plan methodically different stages where the business develops. 

-To formulate a total and integrated environment in which it has to operate the business. 

-To evaluate the feasibility and cost of the business case for action.

 

Module Description

 

The course is organized around topics such as:

Basic concepts of Private Law

    Law, Ethics, Manners, Etiquette

    Distinction of public and private law

    Power of Law: Commencement and Termination, Power Supplies

    Types and forms of legal rules

    Interpretation of the law

    Basic concepts of professional ethics

    Substance ethics rules and ethics

    The degree of binding rules of ethics

Elements of Commercial Law

    Concepts general partnership, limited partnership, limited liability company, joint    

    venture, cooperative, Private Capital Company

    Acquisition of commercial property

    Concept of bankruptcy and basics of bankruptcy law

    Industrial property: Concepts marks, trade names distinctive title

 

Elements Labour Law

    Contract employees (species composition, type of complaint, solution)

    Ensured institutions and rules of labor law: relevant constitutional provisions, public law  

    commitments

    Time restrictions of work, remuneration for work, flexibility in work

    Collective redundancies, Labour Inspectorate, Collective labor agreement, Collective  

    labour rights

 

Elements of Public Law, 

      Administration Act, Contract Administration, Public Entreprise, Independent    

      Administrative Authorities Administrative organs, competence, fundamental principles, 

      reasons and withdrawal of administrative acts Administrative Procedure fundamental    

      elements (remedies)

      Position of the Administration against businesses and companies against Administration

      Investments: Facilitative rules and institutions investment, Arbitration

      Rules and institutions stimulating entrepreneurial activity

 

Elements of Law of the European Union

    Fundamental rights on the business

    Union rules and institutions stimulating entrepreneurial activity

    Rules and principles of EU law on competition

 

Information on e-business

    EU institutional framework and transposition in national law

    Electronic Transactions and Electronic Contracts

 

Assessment Methods and Criteria

Final examination that includes: 

Theoretical and practical module with multiple choice questions and growth-50% 

• Prepared written work (individual) - 30% 

• Solving problems with the application form and submit cases of student oral test with relevant questions aiming to develop their critical faculties on the theoretical and practical matter of course, during lectures. - 20%

 

Recommended or required Bibliography

 - Recommended Book and Journal Article Resources:

Stranis, D. (2010), The Public Law Labor Law in the 21st Century - Private or State law, Ed.Sakkoula Athens-Thessaloniki.

Lixouriotis, I. (2013), Individual labor relations, Ed. Nomiki Vivliothiki Publ.

Koimtzoglou, J.(2005), Elements of Public Law, Ed. Sakkoulas Athens – Thessaloniki.

Pliakos, A. (2006), European Union Law I, Economics and Business AUEB Company SA.

Karidis, G. (2004), European business law and competition P.N.Sakkoula Publishing.

Varka-Adami, A. (2009), Introduction to Civil Law, Nomiki Vivliothiki Publ.

Danos, A. – Bousli, E. (2009), Commercial Law, Ed. Diros.

Velentzas, I. (2008), Concise Business Law, 17th Edition, Ed. P.N.Sakkoulas.

Markou, I. (2004), Handbook of Commercial Law I, Ed. P.N.Sakkoulas.

Chrysanthakis, C. (2006), Lectures Administrative Law, Nomiki Vivliothiki Publ.

Spiliotopoulos, E. (2011),  Manual Administrative Law, Nomiki Vivliothiki Publ.

Alexandridou, E. (2010), The Law of Electronic Commerce, Ed. Sakkoulas Athens-Thessaloniki.

Inglezakis, I. (2009), The Law of Electronic Commerce, Ed. Sakkoulas Athens-Thessaloniki.

Twomey, D., Jennings M. (2011), Business Law. Principles for today’s legal environment, 3rd ed., South-Western Cengage Learning

-Related journals:

Business and Corporate Law, Nomiki Bibliothiki Publ.

 

INTEGRATED MARKETING COMMUNICATIONS

Module Description

Full Module Description:
Mode of Delivery:  Lectures, Tutorials, Projects, Labs
Weekly Hours:  4
ECTS:  7,5
Web Page:
Moodle Page:

Learning Outcomes

 After completing the course, participants will be able to:

•Define integrated marketing communications (IMC) and describe the IMC planning process.

•Explain the role of IMC in the overall marketing program. 

•Prepare a detailed situation analysis on a brand, summarize its target audience and recommend targeting and segmentation strategies.

•Design effective creative strategies and describe how they would be integrated across each IMC function.

•Apply IMC principles and practices to develop a comprehensive IMC plan for a brand.

•Develop measurable marketing communications objectives and strategies.

•Evaluate the methods marketers can use to evaluate the effectiveness of an IMC campaign.

 

Module Description

The course is organized around topics such as:

• Introduction Session and Review Syllabus

• An Introduction to Integrated Marketing Communication

• Integrated Marketing Communications Functions, Brands, and IMC  

• Analyzing the Communication Process

• Customer Decision Making

• Advertising Media Planning in IMC

• Direct Marketing, Creative Strategy & Execution in IMC

• Public Relations & Social Media in IMC

• International Marketing Communication

• IMC Measurement & Evaluation

• Project presentation

Assessment Methods and Criteria

 

Group projects (100%) includes:  

- public presentation 

Evaluation Objective: To examine students' skills and to enhance students' teamwork skills.

Evaluation Criteria: Degree of specifications' satisfaction, Categorization-organization-adaptation of material, structure and clarity of written text, organization and management of teamwork project and presentation.

Assignment description

Students will be asked to form groups, with a maximum number of 4 participants, and then form consortia (each one will include two groups) aiming in developing a Marketing Communication Campaign referring to a branded product or service of their choice.

The groups that are in the same consortium should develop campaigns for the same product/service. The selection of the product will be decided between the groups themselves.

The campaign can and should include more than one Communication Marketing Tool (advertising, sales promotion, direct marketing, etc.), should have been addressed to an identified target audience and have specific Communication Goals. Students should also create indicative messages to be included in the campaign (eg TV advertising, promotional materials, page on social media etc.). The proposals that will be made by each Campaign Group should be fully documented.

In the last lecture, each group will present the campaign proposed. The audience will choose the best presentation by voting.

On the test day, each group will deliver an electronic and a hardcopy file of its presentation.

The file should include (a) the slides of the presentation, (b) Explanatory notes (speaker notes) below each slide.

The evaluation will be based on the following criteria:

• Content & Documentation

• Originality & Creativity

• Planning & Coordination of the group during the presentation

 

% weighting

Group/Individual

Duration

Delivery

Presentation

100%

Group (4 participants)

20 minutes

12th Lecture

 

 

 

 

 

 

Recommended or required Bibliography

 - Recommended Books:

• Belch, G.E. & Belch, M. A. (2014). Advertising and Promotion: An Integrated Marketing Communications Perspective, McGraw Hill Co

• Shimp, T. (2008). Advertising, Promotion, and other aspects of Integrated Marketing Communications, Harcourt.

• Schultz, D.E, and Kitchen, P.J. (2000). Communicating Globally: An Integrated Marketing Approach, Palgrave-Macmillan.

• Kitchen, P. J. and de Pelsmacker, P. (2005). Integrated Marketing Communications: A Primer, Routledge 

• Rossiter, J.R. and Bellman, S. (2005). Marketing Communications, Pearson Education Australia.