Course Modules

Core Modules

MANAGEMENT

Module Description

Full Module Description:
Mode of Delivery:  On class 
Weekly Hours:  Lectures 30
ECTS:  5
Web Page:
Moodle Page:

Learning Outcomes

Upon completion of the course students should:

• Modify the students the meaning and importance of skills and leadership in a modern enterprise.

• Create the right skills to ensure entry into a competitive job market.

• Study  the global environment and the management of international organizations which will form the basis for the specific study of international business

• Formulate decisions based on theoretical concepts and possible effects on the environment

• Create solutions to specific issues through groups and present their results.

• Compose fields of knowledge on management in business matters.

Module Description

1.PrinciplesofManagement

2.TheoriesofInternationalization

3.Theoriesfocusingon thecountry-absolute andcomparativeadvantage,theoriesfocusingon the firm-stagesmodels, transactioncosttheoryandnetworktheory.

4.Globalisation-Why thecontroversies?Political,legalandculturaldifferences-Whereandhowto do business?

5.EnteringForeignMarkets

6.Screeningforeignmarkets,assessingpoliticalandfinancialrisk,managingcredit,exchangerate andinterestrateriskModesofentry-Stagesofinternationalisation

7.Acquisition,greenfieldinvestment and/oralliancesForms of internationalorientation

8.MultinationalCompanies -Dunning’s eclectic paradigm

9.Multinationalsandglobalization

10.The importafCulture Hofstedeand culture Hofstede’scategories

11.Politicsandcorruption

12.Differencesinbusinessorganisation

13.TheStructure ofInternationalFirms

14.Managingintegrationand adaptation, headquarters/subsidiaryrelationships

InternationalEnterprises

15.Managing  diversityindifferentcontexts

16.Operations Management inInternationalBusiness

17.Configuringinternationaloperations, synthesizing knowledge, R& D, technologytransfer

Assessment Methods and Criteria

 Final exams 60%   Essays 40%

Recommended or required Bibliography

Essential Greek Bibliography

1.Kyriazopoulos P. (2001) The Business Organization in the 21οPublisher SychroniEkdotiki(in Greek)

2.SchermerhornJ. 2004 Introduction to managementEditor Pollalis J. (in Greek)

3.ROBBINS S.-DECENZO D.- COULTER M. (2012)Business AdministrationPublisher Kritiki

Recommended Journals :

Harvard Business Review, Harvard Business School Publication Corp. 

JournalofManagerialPsychology

Journal of International Business ISSN: 0938-8249 (print version) ISSN: 1861-8901 (electronic version)http://www.springer.com/business+%26+management/journal/11575/PSE

Advances in Business Ethics Research (http://www.springer.com/series/8805 ) 

Journal of Business Research

(http://www.journals.elsevier.com/journal-of-business-research/ )

ORGANIZATIONAL BEHAVIOR

Module Description

Full Module Description:
Mode of Delivery:  Face to face 
Weekly Hours:  Lectures 30
ECTS:  
Web Page:
Moodle Page:

Learning Outcomes

Upon successful completion of the course, students will be able to: 

 

•Scrutinize the behavior of employees in order to determine the factors that lead to employee satisfaction and employee engagement 

•Analyze how the belief systems and perceptions of employees impact on their behavior,  the decision making process  and their performance 

•Compare  types of organizational culture and examine how they relate to other factors such as motivation and engagement of employees 

•Assessthedominanttheoreticalapproachesregardingpersonality, motivation, leadershipandjobrelatedstressand examine their applications in companies and organizations 

•Designthenecessarystepsfororganizationalchange

•Create groups and appraise the contribution of team work in reaching organization’s goals and objectives 

Module Description

•The contribution of Organizational Behavior in the management of corporations and organizations 

•Models  of Personality 

•Motivation

•The role of values, belief systems and perceptions in decision making and problem solving 

•Organizationculture

•Changeinorganizations

•Groups and teams and the dynamics within

•Stress and its impact on performance

•Management and Leadership in organizations

Assessment Methods and Criteria

 Final Examination consisting of essay questions                                            60% 

Written scientific Group report  20% and oral presentations of Group projects  20%

Recommended or required Bibliography

-Recommended Booksand Journal Article Resources:

 

Books:

Κyriazopoulos P, Samanta E. (2014). Introduction to Organizational Behavior .SychroniEkdotiki (in Greek).

Vakola K, Nikolaou I (2012). Organizational Psychology and Behavior, Rosili Publishers (in Greek).

RobbinsS, T. Judge (2011). Organizational Behavior. Kritiki Publishers (in Greek)

Luthans, F (2011). Organizational Behavior-an evidence based approach. 12 ed., New York: McGraw-Hill-Irwin

 

Suggested Scientific Journals 

¥Administrative Science Quarterly 

¥Academy of Management Journal 

¥Academy of Management Review

¥British Journal of Management

¥European Journal of Work and Organizational Psychology 

¥Journal of Applied Psychology

¥Journal of Managerial Psychology 

¥Journal of Management Studies  

¥Journal of Occupational Psychology 

¥Journal of Organizational Behavior 

¥Journal of Organization Change Management 

¥Journal of Personality and Social Psychology 

¥Journal of Vocational Behavior

¥ Harvard Business Review

¥ Human Relations 

¥International Journal of Entrepreneurial Behavior and Research 

¥ International Journal of Management & Information Technology 

¥ International Journal of Organizational Analysis 

¥ International Journal of Public Administration 

¥ International Public Management Review 

¥ International Review of Administrative Sciences 

¥ International Review of Industrial and Organizational Psychology 

¥ Organization 

¥ Organization Science 

¥ Organization Studies 

¥ Public Management Review 

¥ Public Personnel Management 

¥ Review of Public Personnel Administration 

¥ Strategic Management Journal 

 

MARKETING PRACTICE

Module Description

Full Module Description:
Mode of Delivery:  On class 
Weekly Hours:  Lectures 30
ECTS:  5
Web Page:
Moodle Page:

Learning Outcomes

• Study the philosophy and theories of modern marketing both theoretical and practical outlook.

• Modify the peculiarities that present marketing and administration.

• Create markets and customers, both today and tomorrow, and to identify opportunities where they exist.

• Compose critically and present both the theory and philosophy of everyday marketing

• Create a marketing plan both products and services and may use the marketing mix tools efficiently to offer superior value to customers.

Module Description

Basic Contest

The role of marketing  in the modern firm

Business philosophies:

Limitations of the marketing concept

Comparison of orthodox and alternative business concepts

Core competencies and strategic direction

Modelling consumer and Business to Business buyer Behaviour:

Paradigmatic shifts in marketing

The Marketing Environment:

Identification and analysis of changes in the marketing environment

Environmental Scanning, rationale and techniques

Market Segmentation, targeting and positioning:

Identification and selection of target markets

Contemporary issues in market segmentation

The integrated marketing mix:

Product policy, pricing decisions, promotion strategies and distribution procedures

Application and evaluation of marketing mix decisions

Marketing Planning and  Control:

The fundamentals of planning

The business plan

control and evaluation issues

Internet and Online Marketing

Forms of e-commerce

Benefits of the Internet and online marketing

Assessment Methods and Criteria

Written exams 60%

Group Essay 20%

Essays Presentation 20%

Recommended or required Bibliography

-Recommended Book and Journal Article Resources:

Essential Reading 

Samanta I. – Kyriazopoulos P. (2015)“Introduction to Marketing: yesterday, today, tomorrow”PubishiserSychroniEkdotiki

Armstrong, G, andKotlerP. (2009) “Introduction to Marketing” 9η edition, Publisher Epikentro(in Greek)MacDonaldM. (2007) ΣχέδιαMarketing  4ηEnglish Edition Publisher Klidarithmos (in Greek) 

Recommended Journals 

European Journal of marketing, 

Marketing intelligence & Planning, 

Australian Marketing Journal, 

Harvard Business Review, 

Management Decision,.

 

{slider ACCOUNTING }

 

Module Description

Full Module Description:
Mode of Delivery:  In-Class lecturing
Weekly Hours:  Lectures 30
ECTS:  5
Web Page:
Moodle Page:

Learning Outcomes

Upon successful completion of the course  students will be able to:

•realize the purpose of accounting and its role in a business enterprise

•recognize the importance of financial accounting tools 

•understand the differences between financial and management accounting

•interpret the concept of control operation

•use financial information in control processes

•use financial accounting information for calculating cost for goods and services

•report costing independent of financial accounts

•use various costing methods and systems 

•plan and prepare company budgets and standard cost statements

•analyze and interpret the deviations between actual and standard cost

•realize the various methods and types of costing and how they affect the management decision- making process, strategic planning and pricing policies 

•realize the role of balanced scorecard in the decision making process

Module Description

Basic accounting concepts

•The balance sheet –The profit and loss account

•Analysis of business operating costs

•The role of budgeting in operational planning  

•Control of program implementation and budget compilation

•Performance appraisal of personnel, sector and department activities

The course aims to familiarize students with the basic concepts and principles of Management Control Systems. More specifically, the course focuses on the target setting system, performance measurement, reprogramming. The syllabus includes the following topics:

•Introduction: Basic concepts   

•Control operation- Strategic control

•Organizational structure and control

•Control and decision making

• Responsibility centers

•Investment decisions and management control 

•Transfer Pricing 

•Strategic Planning

•Budgeting

•Accountability and variance analysis

•Balanced Scorecard

•Personnel appraisal and reward

Assessment Methods and Criteria

Student assessment is based on 

A.Written assignment (team work-group of 2-4 students) on a topic approved by the instructor. The students are asked to use the Harvard citation system (40% of the grade ) and 

B.Final written examination (60% of the grade)

Students should have a pass grade in both assessment tasks in order to successfully complete the course. 

Recommended or required Bibliography

Dimitras,A. and Ballas,A. (2012) Managerial Accounting. Athens: Gutenberg

Emmanuel, C., Otley, D. & Merchant, K. (1990), Accounting for Management Control, Chapman and Hall, London. 

Ansari, S. & Euske, K. J. (1987), “Rational, Rationalising and Reifying Uses of Accounting Data in Organisations”, Accounting, Organisations and Society, Vol.12, No.6, pp. 549‐ 570. 

 

Boland, R. J. & Pondy, L. R. (1983) “Accounting in Organisations: A Union of Natural and Rational Perspectives” Accounting, Organizations and Society, Vol. 8, No. 2/3, pp. 223‐ 234. 

 

Burchell, S., Clubb, C., Hopwood, A., Hughes, J. & Nahapiet, J. (1980), “The roles of Accounting in Organisations and Society”, Accounting, Organisations & Society, Vol. 5, No. 1, pp. 5‐27.

 

QUANTITATIVE METHODS

 

Module Description

Full Module Description:
Mode of Delivery:  In-class 
Weekly Hours:  Lectures 30
ECTS:  5
Web Page:
Moodle Page:

Learning Outcomes

The aim of the course  is to introduce students to the basic concepts of statistical inference and to familiarize studentswiththe usage of statisticalpackages . 

After completing the course students will be able to:

• Describe data sets by using Graphical and numerical techniques

• Understandthe basic concepts ofEstimationwith applicationsprimarilyin theconfidence intervals.

• Apply statistical testsof mean values andratesfor one andtwosamples and interpret the results (parametric and non parametric tests)

• Apply the statistical test chi square and interpret the results

• Develop  basicconceptsof quality controlcharts

• Select and apply the appropriate methodological approach in multivariate data sets

•  Analyze the results  and propose a solution or solutions (decisions)for data analysis problems

• Apply the data analysis techniques analysis and ponder over  hypothetical “what..if” questions to evaluate alternative scenarios

Module Description

Definition of Probability through Laplace.

DescriptiveStatisticswithemphasis on understandingthe chartsbut also onthe interpretationof the descriptive measures.

Correllationandlinearregressionbetween twovariables.

The studygoodness  fitof the linear regression modelthrough the study of the residuals.

Estimability-Confidence Intervals

Statistical tests of mean values 

Statistical tests of percentages

Chi square test

Factor Analysis

Assessment Methods and Criteria

Ι. Final Oral Exams (40%) (Summative Evaluation) includes:

-Multiple choice questions or true/false questions

-Shortanswerquestions

EvaluationObjective: To understand the fundamentals of the course.

EvaluationCriteria: Comprehensiveness, accuracy, and critical evaluation.

 

ΙΙ. Personal Projects (60%)(Summative Evaluation): 

Concernsissuescovered by laboratory lessons.

EvaluationObjective: Examination of students' progress in relation to learning outcomes, feedback and fine tuning of the laboratory lessons.

EvaluationCriteria: Comprehensiveness, accuracy, and critical evaluation.

Evaluation criteria are explicitly referred on the site of the course for each learning activity.

Recommended or required Bibliography

-Recommended Booksand Journal Article Resources:

Bickel P.J., Doksum K. A., Mathematical Statistics, Volume 1, Basic Ideas and Selected Topics, 2rd ed. Prentice Hall, 2001 

Casella G., Berger R. L., Statistical Inference, 2nd ed., Duxbury Press, 2001. 

Hogg R. V., Craig A T., McKean J W., An Introduction to Mathematical Statistics, 6th ed., Prentice Hall, 2004 

Landow, S. and Everitt, B.  A Handbook of Statistical Analyses Using SPSS, Chapman and Hall/CRC Press Company, New York, Washington 2004

Montgomery D C., Peck E A., Vining G. G, Introduction to Linear Regression Analysis, 3rd ed., Wiley-Interscience, 2001 

Mood A. M., Graybill F. A., Boes D. C.  Introduction to the Theory of Statistics. McGraw-Hill Series in Probability and Statistics. McGraw-Hill 2002

 

JOURNALS

Journal of business statistics and economics

Journal of business and economic statistics

INTERNATIONAL C0RPORATE FINANCE

 

Module Description

Full Module Description:
Mode of Delivery:  Work in class 
Weekly Hours:  Lectures 30
ECTS:  5
Web Page:
Moodle Page:

Learning Outcomes

The aim of this course is to appendage the students: 

•With the   appropriate theoretical background necessary to understand the basic principles, methods and tools of the entrepreneurial finance.  

•To thoroughly investigate the nature of the firms’ asset structure and the balance of the sources of financing them in an open international framework.  

•To understand important concepts and principles of financial operation, basic methods and tools by which a responsible financial management receives funding decisions. 

The perception and knowledge of financial business operations, apart from the finance department, is a prerequisite for the development of executives in all key sectors of business administration (General Manager, Director of sales and marketing, personnel, production, etc.).

Module Description

•Basic principles of international corporate finance 

•Assets’ structure and sources of corporate financing

•Financial ratio analysis 

•Breakeven point & operating leverage analysis

•Cost of capital

•Time value of money and investment criteria valuation

•Alternative financing sources (Leasing, factoring and Venture capital)

•International money and capital markets

•Domestic vs. foreign currency markets (Dollar vs. Eurodollar markets etc.)

•Alternative exchange rate regimes 

•Interest rate and exchange rate determination in an international framework 

•Risk factors analysis in international money and foreign  exchange markets 

•Derivative markets (forwards , futures and options) and hedging strategies

•Global commodity markets

•Investment decisions under a global prospective 

•Direct corporate investments and financing in the international  markets 

•International investment portfolio management decisions 

Assessment Methods and Criteria

•Presentation of written essays (team work of 2 to 4 persons)- 40% weight of the final grade  and

•Written individual examination -60% weight of the final grade  

(Compulsory the pass level for both assessments)

Recommended or required Bibliography

 Main textbooks   (Greek) 

•Χρηματοοικονομική Ανάλυση Επιχειρήσεων, Μ. Ξανθάκης & Χ. Αλεξάκης, Εκδ. Σταμούλης

•Παγκόσμιες Χρηματοπιστωτικές Αγορές, ΙanH. Giddy, Εκδ. Παπαζήση

 

Suggested textbooks  (Greek and English) 

•Χρηματοοικονομική  Διοίκηση. Θεωρία &Πρακτική, Δ. Βασιλείου & Ν. Ηρειώτης, Εκδ. Rosili

•Α. Δράκος, Γ. Καραθανάσης (ΓΚ) Χρηματοοικονομική Διοίκηση των Επιχειρήσεων, Εκδόσεις Ε. Μπένου.

•PrinciplesofCorporateFinance, Richard Brealey, Stewart Myers, Franclin Allen, Ed. Mc Graw Hill 

•Multinational Business Finance, David K. Eiteman, Arthur I. Stonehill. Michael H. Moffett, ed. Addison-Wesley 2006

•International Financial Management, CheolEun, 5th edition , ed. Richard D. Irwin Inc. 2009

•International Financial Management, Geert Bekaert  and Robert J. Hordick, ed. Prentice Hall 2009

Multinational Financial Management , Alan C. Shapiro,  ed. PrenticeHall

 

Elective Modules

HUMAN RESOURCE MANAGEMENT IN A GLOBALIZED SOCIETY

 

Module Description

Full Module Description:
Mode of Delivery:  Face to face 
Weekly Hours:  Lectures 30
ECTS:  5
Web Page:
Moodle Page:

Learning Outcomes

Upon successful completion of the course, students will be able to: 

•Analyze the strategic role of HRM and its added value to the  company/organization

•Examine ways of coping with diversity in a global setting 

•Evaluate various methods of recruitment and selection in companies/organizations 

•Assess the various forms and methods of professional training

•Examine strategies of retaining high potentials and talented individuals 

•Appraise techniques aimed at employee performance   

Module Description

The strategic role of the Human Resource Function 

Managing diversity in companies/organizations 

Strategic importance of human resources planning 

Recruiting and selection of human resources

Development and training of human resources 

Development of Talent 

Methods and limitations of performance appraisal 

Assessment Methods and Criteria

End of course final examination  consisting of essay questions                                        60% 

Written scientific Group report and oral presentations of Group projects                          40%

Recommended or required Bibliography

-Recommended Booksand Journal Article Resources:

 

Books:

Dessler, G (2012). Human Resource Management, Kritiki Publishers (in Greek) 

Noe, R, Hollenbeck, J, Gerhart B, Wright P (2007).  Human Resource Management. A Competitive Advantage. 4th US Edition, Volume B. Papazzisis Publishers (in Greek) 

Xitiris l (2001). Human Resource Management,Interbooks Publishers (in Greek). 

Stewart, G.L & Brown, K.G (2009).  Human Resource Management, Linking Strategy to Practice, New York: Wiley 

 

Suggested Scientific Journals 

¥Employee Relations

¥ Harvard Business Review 

¥Human Relations

¥Human Resource Management 

¥Human Resource Management Review 

¥Human Resource Planning 

¥International Journal of Human Resource Management 

¥International Review of Industrial and Organizational Psychology 

¥PeopleManagement

¥Personnel Management

¥Personnel Review 

 

INTERNATIONAL LABOUR RELATIONS

Module Description

Full Module Description:
Mode of Delivery:  Face to face 
Weekly Hours:  Lectures 30
ECTS:  5
Web Page:
Moodle Page:

Learning Outcomes

Upon completion of the course students will have:

1. Critical understanding and thorough knowledge in handling all types of collective relations in the field of labor disputes.

2. Knowledge and skills related to labor relations system at international level.

3. Skills focused on claiming labor rights and rights referring to human personality protection.

Specifically, students will be able:

1. Describe and recognize all types of collective relations in the modern business area.

2. To explain the importance of the human factor in the work environment, in a globalized society.

3. To organize, synthesize and evaluate principles and values associated with the labor relations system, both nationally and internationally.

4. To support and implement rules that contribute to the enhancement of human factor within labor environment.

Module Description

- Introduction to Labor Relations’ study

- Parts of Labor Relations

- Development of Labor Relations in Greece

- Participatory national procedures

- Flexible labor forms

- Labor relations in multinational enterprises

- The development of institutions concerning labor relations

- Employment - Unemployment

- Current trends of Labor Relations in the European Countries 

- Internationalization of Labor Relations 

- Employee Relations in the European Union

- The International Labor Organization

- Future prospects of Labor Relations

Assessment Methods and Criteria

Written Examination 60%

Exercise 40%

Recommended or required Bibliography

- Recommended Book and Journal Article Resources:

 

Suggested Bibliography:

Spyropoulos G. (1998). Labor relations in Greece, Europe and internationally, Ant. Sakkoulas Publishing, Athens (in Greek).

Fossum J. (2011). Labor Relations: Development, Structure, Process. McGraw-Hill / Irwin; 11 edition, (September 15).

 

LAW

Module Description

Full Module Description:
Mode of Delivery:  Face to face 
Weekly Hours:  Lectures 30
ECTS:  5
Web Page:
Moodle Page:

Learning Outcomes

Upon completion of the course students will have:

1. Critical understanding and thorough knowledge of the principles applied to the administrative and labor law.

2. Knowledge and skills related to the protection of the citizen and the worker.

3. Abilities that focus on the legal protection of citizen against the failures of public administration.

Specifically, students will be able:

1. To describe and recognize the special circumstances linked to labor and administrative law

2. To explain the role of public administration in relation to the protection of the public interest.

3. To organize, synthesize and evaluate the rules of internal law and concepts associated with the work, but also with the public administration.

4. To support and implement principles and rules related to the protection and respect of the human personality, both in the field of work and the field of public administration.

Module Description

- Principles related to the implementation of public administration

- The administrative bodies

- Administrative acts

- Public entities

- The organization of public bureaucracy

- Rules of internal and external law

- Sources of labor law

- The contract of employment 

- Employed and his obligations

- Employer and his obligations

- Individual employment contract

- The dissolution of the employment relation

- Denunciation

Assessment Methods and Criteria

Written Examination 60%

Exercise 40%

Recommended or required Bibliography

- Recommended Book and Journal Article Resources:

Suggested Bibliography:

Koukiadis I., (2006). Labor law, Sakkoulas Publishing, Athens-Thessaloniki (in Greek).

Poulis P., (2007). Introduction to Public Law, Ant. Sakkoulas Publishing, Athens-Komotini (in Greek).

 

RE-ENGINEERING-KNOWLEDGE MANAGEMENT

Module Description

Full Module Description:
Mode of Delivery:  On class
Weekly Hours:  Lectures 30
ECTS:  5
Web Page:
Moodle Page:

Learning Outcomes

Upon completion of the course students will be able to:

•Analyze the causes, the need for and role of the re-engineering in the management strategy.

•Analyze the need for strategic change in the corporate environment. Study the framework, types and obstacles to the efforts of re-engineering. 

•Develop skills on design and knowledge management practices.

•Study the models and methods used in knowledge management

•Evaluate their ability on the critical review, improve and integrate various elements into an organizational and strategic knowledge management system

•Analyze  and apply their skills in analyzing multi re-engineering problems and determining appropriate solutions.

•Explain students comprehensive knowledge in relation to the theories, methodologies and technologies of Knowledge Management, through a teaching approach that is clearly focused on the need for planning and implementing knowledge management in real working contexts

•Explain students' critical ability in relation to important decisions and procedures of Knowledge Management

•Modify and analyze critically the state of the art, theory and practice in the field of Knowledge Management, focusing on case studies

•Analyze teamwork among the students of the program, setting for this purpose a qualitative research cooperation, with clearly defined. 

•Explainto students the relationship between knowledge management and HR practice

•Explain the series of measures and procedures to effectively manage change in a company or an organization as knowledge management leads to change.

•Analyze what and how business processes can be radically improved, reducing process cycle time and cost, improving the quality of the process products or outcomes.

•Modify the  challenges and opportunities for BPE/BPR across the process life cycle using Electronic Commerce and Intranet and Extranet technologies 

Module Description

From the 2nd and 3rd Industrial Revolution

The need for diversification of management thinking

The concept of corporate re-engineering proceedings.

The concept of  Re-engineering 

The auditing process of Re-engineering

From the Desk in Re-engineering

Greater focus on implementation

Phases of re-engineering

Anticipating the new procedures

Diagnosis Process

Processre-engineering

Design of human resource architecture

Testing Procedure

Login Process Re-engineering (BPR) to the Theory

Customer value

Re-engineeringprocess (BPR) and Chains Stock

Organizational aspects of the business re-engineering process (BPR)

Process versus segmentation of objects

knowledge management need

Knowledge Management Methods The knowledge cycle

Data, information and knowledge and the differences in their management The influence of knowledge management in the business culture

Definition of work based on knowledge (knowledge intensivework)

The added value of knowledge management for the enterprise

The term "enterprise learning» (Learning Organization)

The  human role in the "enterprise learning '

Organizational culture The step of modeling What we call modeling (modeling types, internal spiritualmodels)

Modeling Corporation (controversy and debate classicsbusiness modeling methods)

The modeling of knowledge management - stamping Mapsknowledge

The after-knowledge Management period

Assessment Methods and Criteria

Final exams 60%

Essays 40%

Recommended or required Bibliography

-Recommended Book and Journals:

•Nonaka I., Takeuchi H. (1995). The Knowledge-Creating Company, Oxford University Press. 

•Sole & Wilson (2002) Storytelling in Organizations: The power and traps of using stories to share knowledge in organizations, Harvard University 

•Swan, J., Robertson, M., Newell, S. (2002). Knowledge Management: The Human Factor. In Barnes, S. (ed), Knowledge Management Systems: Theory and Practice, Thomsen Learning

•Wellman, J. L. (2009). Organizational Learning. Palgrave Macmillian. 

•Levitt, B., and James, G.M. (1996). Organizational Learning. In Cohen, Michael D.and Lee S. Sproull, Organizational Learning, Thousand Oaks, California, Sage Publications, 1996 

•Bukowitz, W., & Williams, R. (1999), The Knowledge Management Fieldbook, Financal Times/Prentice Hall. 

•Davenport, T.H., &Prusak, L. (2000), Working Knowledge: How Organizations Manage What They Know, Harvard Business School Press, Boston, MA. 

•Jackson, S., E., DeNisi, A., Hitt, M., A. (ed) (2003). Managing knowledge for sustained competitive advantage: designing strategies for effective human resource management, John Wiley and Sons 

Journals 

•International Journal of Technology Management

•Journal of Knowledge Management Practice  

•Organization Science  

•Journal of Knowledge Management

•Organization Science

•Journal of Management Information Systems

 

INTERNATIONAL LABOUR RELATIONS

Module Description

Full Module Description:
Mode of Delivery:  Face to face 
Weekly Hours:  Lectures 30
ECTS:  5
Web Page:
Moodle Page:

Learning Outcomes

Upon completion of the course students will have:

1. Critical understanding and thorough knowledge in handling all types of collective relations in the field of labor disputes.

2. Knowledge and skills related to labor relations system at international level.

3. Skills focused on claiming labor rights and rights referring to human personality protection.

Specifically, students will be able:

1. Describe and recognize all types of collective relations in the modern business area.

2. To explain the importance of the human factor in the work environment, in a globalized society.

3. To organize, synthesize and evaluate principles and values associated with the labor relations system, both nationally and internationally.

4. To support and implement rules that contribute to the enhancement of human factor within labor environment

Module Description

- Introduction to Labor Relations’ study

- Parts of Labor Relations

- Development of Labor Relations in Greece

- Participatory national procedures

- Flexible labor forms

- Labor relations in multinational enterprises

- The development of institutions concerning labor relations

- Employment - Unemployment

- Current trends of Labor Relations in the European Countries 

- Internationalization of Labor Relations 

- Employee Relations in the European Union

- The International Labor Organization

- Future prospects of Labor Relations

Assessment Methods and Criteria

Written Examination 60%

Exercise 40%

Recommended or required Bibliography

 - Recommended Book and Journal Article Resources:

Suggested Bibliography:

Spyropoulos G. (1998). Labor relations in Greece, Europe and internationally, Ant. Sakkoulas Publishing, Athens (in Greek).

Fossum J. (2011). Labor Relations: Development, Structure, Process. McGraw-Hill / Irwin; 11 edition, (September 15).

Ronald G. (2011). Modern Labor Economics: Theory and Public Policy (12th Edition), Ehrenbe Prentice Hall; 12 edition (March 12).

RESEARCH METHODS

Module Description

Full Module Description:
Mode of Delivery:  On class 
Weekly Hours:  Lectures 30
ECTS:  5
Web Page:
Moodle Page:

Learning Outcomes

•Demonstrate a superior level of understanding of the issues pertinent to the production of a research proposal

•Criticize the ability to undertake a critical literature review

•Evaluate and critique various theoretical approaches that can be used for the selection of an appropriate research methodology 

•Performcritical awareness of the theoretical issues related to the selection of an appropriate research design

•Apply an advanced level of proficiency in the evaluation, selection and usage of both qualitative and quantitative techniques of data collection and analysis 

•Compose  a research proposal related to the theories, concepts and practical issues addressed in the taught modules 

Module Description

Managing the Research Process (1).  The importance of independent learning: Introduction to the concept of research.  The Purpose of management research.  Classification of different types of research.  What constitutes a viable research topic.  Selection of a suitable research topic.

Managing the Research Process (2).  Guidance on the nature and purpose of the research proposal.  Generating Ideas: Formulating research aims and objectives.  Project planning: Time management and time scale considerations.

Review, Selection and Syntheses of Literature.  The purpose and definition of a critical literature review.  Explanation of the outcome of a successful literature review.  Identification and relevance of different types of literature.  Discussion of how to structure and record a literature review.  Identification of referencing formats.

Methodology and Research Design Considerations.  Research philosophy: positivism and phenomenology.  Research logic: Explanation of the basis of inductive and deductive approaches to research.  Relationship between quantitative and qualitative research methods.  Research methods and research outcomes.  Research limitations: internal and external validity.  Ethical problems in research.

Collection and Evaluating of Primary Data  (1).  Administering the research project:  Data Collection.  Research Types.  Data Types.  Applications.  Ethnography.  Case Studies.

Collection and Evaluating of Primary Data  (2).  Qualitative Research: Research Design.  Recruitment.  Moderation.  Group Dynamics.  Projective Techniques: applications & interpretation.  Qualitative Research: analysis & reporting.

Collection and Evaluating of Primary Data  (3).  Survey Research: Criteria for selection.  Contact Approaches.  Non-Response Error.  Measurement / Reliability.  Questionnaire Design.

Statistical Techniques / Research Applications.  Sampling.  Univariate / Bivariate Analysis.  Advanced Applications: Factor & Cluster Analysis.  Applications: Consumer Research (NPD / Advertising / Pricing / Selling).  Applications: B2B & Management Uses (Differences / Delphi Technique / Applications).  Issues in multi-national research: qualitative & quantitative.  SNAP labs – practical demonstration / use of  SNAP package.

Assessment Methods and Criteria

•A written assignment (Project Proposal), which will count as 60% of the final assessment

•An oral presentation of the Project Proposal, which will count as 40% of the final assessment

Recommended or required Bibliography

Essential reading: Kyriazopoulos P. –Samanta Ir. (2011) Research Methodology  Publisher SyghroniEkdotiki

 

Recommended:

A. Parasuraman, D. Grewal, and R. Krishnan (2006). Marketing Research. Houghton Mifflin Company. 

William G. Zikmund& Barry J. Babin, (2012). Essentials of Marketing Research. South-Western College Pub.

 

Journals 

International Journal of Social Research Methodology (http://www.tandfonline.com/toc/tsrm20/current)

Journal of Mixed Methods Research

http://mmr.sagepub.com/

 

MSC DISSERTATION

Module Description

Full Module Description:
Mode of Delivery:  
Weekly Hours:  
ECTS:  
Web Page:
Moodle Page:

Learning Outcomes

 

Module Description

 

Assessment Methods and Criteria

 

Recommended or required Bibliography

 

Elective Modules

INTERNATIONAL & GLOBAL MARKETING

Module Description

Full Module Description:
Mode of Delivery:  Face to face 
Weekly Hours:  Lectures 30
ECTS:  5
Web Page:
Moodle Page:

Learning Outcomes

Within this context the aim of this course is to:

•Distinguish between Trade & marketing at the international level

•Demonstrate an understanding of the international environment in relation to marketing activities

•Identify and  interpret international marketing opportunities

•Evaluate the process of market entry strategy for all types of firms 

•Apply international & Global marketing activities in product, pricing, promotion & distribution

Module Description

Comparison between international marketing and international trade; 

Evaluation of Theories of trade and their relevance to international and global activities;

Understanding the nature and component of the international & global environment;

Measuring International and global market segmentation; 

Analysis of International & global marketing strategies;

Comparison and application of International & Global market entry modes to different types of firms.

Evaluation & application of international & global product decisions;

Analysis &application of International & global pricing decisions; 

Comparison & contrasting of International & global promotion in different contexts.

International & Global Marketing in Developing countries

International & Global   Marketing in Emerging markets.

Review and analysis of the variables affecting the international & global marketing process.

The importance of the political and economic environment in global marketing efforts

Opportunities in global marketing

Global segmentation - targeting

Choosing markets and alternative ways of entering in the global markets

Global competition and strategy 

Global supply chain strategy – sales channels

Global communication / promotional media

Global management structures and marketing management

The future of global marketing

Assessment Methods and Criteria

ASSESSMENTMETHODS

Final examinations 60%

Teamwork (20%)

Oral Presentations (20%)

Recommended or required Bibliography

- Recommended Book and Journal Article Resources:

International Marketing    Cateora A.,  (2003) Papazisis Publishing, Athens

Cateora, P.R. & Graham, J. L. (2007). International Marketing. McGraw-Hill/Irwin

Czinkota, M., Ronkainen, I., E. (2004) International Marketing, 4th Ed. Thompson. Press

Muhlbacher, H., Dahringer, L., & Leihs, H. (1999) International Marketing A Global perspective, 2nd Ed. Thompson Business press.

Kotabe, M., Helsen, K., (2003) Global Marketing Management, 3rd Ed. J. Wiley & Sons.

Paliwoda, S. (1997), International marketing, 2nd ed. Butterworth  Heineman

 

Journal

Journal of  International Marketing

https://www.ama.org/publications/JournalOfInternationalMarketing/Pages/Current-Issue.aspx

 

MARKETING STRATEGY

Module Description

Full Module Description:
Mode of Delivery:  On class 
Weekly Hours:  Lectures 30
ECTS:  5
Web Page:
Moodle Page:

Learning Outcomes

• To analyze  and respond to changes in the external environment in which business operates

 • Create and use fundamental skills to develop competitive advantages

• To modife the company and its people to the future assess the needs of customers, which markets and businesses will choose to meet and how

• To compose ways in which we can achieve a sustainable competitive advantage in the market

• To create a company flexible and able to adapt to change

• To analyze and synthesize structures, systems, skills, manpower to develop in order to effectively support the implementation of the strategy

Module Description

•The concepts of strategic planning and program marketing.

•Content and sections of a marketing plan (analysis of current situation, SWOT analysis, Objectives, Competitive Advantage, Strategy, Tactics, Budget, Control), marketing ethics and social responsibility in strategic planning, implementation of brand strategy.

•Market segmentation, targeting, 'positioning' of the product and the distribution of resources as part of the dynamic system of the marketing process. 

•Use of marketing games and simulations for development capacity analysis of specific markets, designing and implementing marketing strategies in a dynamic and competitive environment.

Assessment Methods and Criteria

Final exams 60%

Essays 40%

Oral Presentation 20%

Recommended or required Bibliography

-Recommended Book and Journal Article Resources:

Essential Reading 

•Johnson G., Scholes Κ. and Whittington R. (2005): "Exploring Corporate Strategy", Prentice Hall, 7th edition.  

•Richard  W., Colin G. (2005) “Strategic Marketing Management: Planning, Implementation and Control , Butterworth-Heinemann, 

•Ferrell O. C., Hartline M. (2008) “Marketing Strategy, Paperbound” Published JEAN-NOL KAPFERER 

•Kogan P. (2004) “The New Strategic Brand Management” 

Συνιστώμενα Επιστημονικά Περιοδικά:

  Marketing strategy/methods 

  Pricing

  Distribution channels & markets 

  International marketing

 

INTERNATIONAL LOGISTICS

Module Description

Full Module Description:
Mode of Delivery:  In-Class
Weekly Hours:  Lectures 30
ECTS:  5
Web Page:
Moodle Page:

Learning Outcomes

This course examines the role of logistics in the supply chain within a focal firm as well as between organisations linked within a given supply network. Topics cover issues such as introduction to the basic terms of logistics, distribution and transportation alternatives, the connection between logistics and marketing, the estimation of value and costs in logistics, sourcing and supply management, supply chain planning and control strategiesand logistics future challenges and opportunitieswith emphasis on international cooperation.Particular emphasis is given to the strategic role and the current trends in the management of the supply chain to optimize the level of service, the use of quantitative methods and applications for modelling and solving complex supply chain management problems, as well as the introduction and evaluation of telematics technologies in supply chain management.

Upon successful completion of this course the student will be able to:

 

•Understand the structure of supply chains and the different ways through which supply chains can become competitive in the market 

•Explain how to use the levers of the logistics strategy to redefine the points necessary to make this harmonization

•Analysetheimportanceoftheterm “valuecreation” and to propose actions in the field of management of logistics costs towards the creation of value

•Distinguish the forces shaping international logistics in a global market

•Assess accurately the risks occurred due to loss of focus on the satisfaction of end-customer demand 

•Design and implement integrated international logistics systems

•Optimise inventory management by using decision models  

•Produce and combineeffectively the options available for managing inventory and orders per case 

•Effectively address the needs of on-time response supply chain

•Develop in the right way the process of organizing and conducting the proceedings relating to the transport and distribution

Module Description

•Introduction and overview of the course contents 

•Logistics and the Supply Chain 

•Material flow and information flow 

•Competitive advantage through logistics 

•Logistics strategy 

•The marketing perspective 

•Market segmentation and demand profiling

•Quality of customer service

•Setting priorities for logistics strategy

•Where does the value in the context of logistics come from 

•How can logistics costs be represented 

•Activity Based Costing (ABC) 

•Supply chain operations reference model (SCOR) 

•Drivers and logistics implications of internationalization on 

•The tendency towards internationalization

•The challenges of international logistics and installation location 

•Organising for international logistics 

•Reverse logistics 

•Managing for risk readiness

•Corporate social responsibility in the supply chain 

•Transport and transportation mean selection criteria

•Distribution and transportation systems standards

•Supply chain planning and control 

•Coordination in supply chains

•The interconnection between P-D parameters in Logistics  

•Future challenges and opportunities in Logistics 

•Supply management and Logistics 

•Rationalising and segmenting the supply base 

•Procurement technologies

Assessment Methods and Criteria

Final exams 60%

Essay 40%

Recommended or required Bibliography

Recommended Books:

Coughlan, A. T., Anderson, E. Stern, L. W., El-Ansary, A .I (2006), Marketing Channels, Seventh Edition, New York: Pearson.

Berman, B. Evans, J. R. (2010), Retail Management – A Strategic Approach, Eleventh Edition, New York: Pearson.

 Harrison, A. Remko V. H. (2012), Logistics – Μάνατζμεντ και Στρατηγική, Rosili.

 Christopher, M. (2007), Logistics και Διαχείριση Εφοδιαστικής Αλυσίδας, Κριτική.

Journal Article Resources:

 

1. International Journal of Logistics Management – Elsevier

2. International Journal of Logistics Systems and Management – Interscience

3. Journal of Business Logistics – Wiley

 

E-MARKETING

Module Description

Full Module Description:
Mode of Delivery:  In class
Weekly Hours:  Lectures 30
ECTS:  5
Web Page:
Moodle Page:

Learning Outcomes

Within this context the aim of this course is to:

•Explainmarketingthroughthe Internet andits impact oncurrentmarketing practices

•Createnew opportunitiesoffered by newtechnologiesand the Internet

•Modified andmakeconsumers' decision-making proceduresin the digital environment

•EvaluateInternet technologiesinmarketing strategyof an organization

•Study consumerbehavior patterns, purchaseprocedures, automation of sales, category management

Module Description

The Environmentof Electronic Marketing

Introduction to Subject,  Definitionsand basic concepts. Successfulcases of e-

Marketing, Presentationofthe scientific andtheresearch communityofthe field with referencetoresearchcenters,major Greekandinternational companies inthe area. Summaryof ResearchAgenda andBusiness Practices in the Field.

 

The Agenda and the Models of Electronic Marketing

SystematicpresentationofvariouskindsofElectronicMarketing: OnlineMarketing,E-mail Marketing, Business intelligence andIntelligent Agents (IntelligentAgents), Podcasting, OnlineShopping(e-marketplaces),Online auctions,electroniccatalogs, Podcasting, Social Networks.

 

E-Marketing Strategies

Full analysis ofdifferentstrategies ofe-Marketing: Business Models, Personalization,

CostLeadership,Differentiation, sales growth, pricingmodels, segmentation and market coverage, penetration into new markets, developingnew services and products, AffiliateMarketing, Viral Marketing, 1 to 1 Marketing, SearchEngine Optimization, etc.

 

Technologies of Electronic Marketing

Presentation oftechnologies and tools for  e-marketing. Business intelligencetools

(BusinessIntelligence),ERPs, CustomerRelationship Management Systems (CRMs), DataminingandDataWarehousing,Campaignmanagementsystems,E-commerce stores and E-marketingplatforms, Podcasting, Search Engineoptimization tools, Bulk Mail management, profilemanagement tools, personalization tools. E-MarktingPlan Tools, New Media.

 

Emerging Technologies E-Marketing

 

Social Web / Social MediaPresentationand in-depthanalysis ofWeb 2.0 / Social Web – andunderstandingof new challenges

SemanticWeb(SemanticWeb) andBI(BusinessIntelligence)

Presenceof advanced techniques, and ontological engineeringin thedirection of strengtheningthe application of e-Marketing.

Best Practices andBusiness Models of e-Marketing.

Presentationandanalysisof tenselectedexamples of international andGreek companies with aclearreferenceto thebusiness model adopted, egGoogle,Yahoo, etc.

Scientific Research and Online Marketing.

Detailed Presentation of research methods, with emphasis on qualitative and

Quantitativemethods. Supportingstudents to develop their research designin the context ofgroup work.

Assessment Methods and Criteria

Final examinations 60%

Teamwork (20%)

Oral Presentations (20%)

Recommended or required Bibliography

-Recommended Book and Journal Article Resources:

 

Pollalis G., Yannakopoulos D., (2007). Electronic Commerce, Stamoulis Publishing, Athens (in Greek).

Chaffey D., e-Business and e-Commerce Management 3rd edition Marketing Insights Ltd 2007 (in Greek)

Strauss J. , (2011). E-Marketing (6th Edition)  Prentice Hall London

 

Scientific  Journals

International Journal of Electronic Marketing and Retailing  ISSN online: 1741-1033 ISSN print: 1741-1025 (http://www.inderscience.com/jhome.php?jcode=ijemr )

International Journal of Internet Marketing and Advertising (http://www.inderscience.com/info/inarticletoc.php?jcode=ijima&year=2015&vol=9&issue=1)

Journal of Interactive Marketing (http://www.journals.elsevier.com/journal-of-interactive-marketing/)

 

RESEARCH METHODS

Module Description

Full Module Description:
Mode of Delivery:  On class 
Weekly Hours:  Lectures 30
ECTS:  5
Web Page:
Moodle Page:

Learning Outcomes

•Demonstrate a superior level of understanding of the issues pertinent to the production of a research proposal

•Criticize the ability to undertake a critical literature review

•Evaluate and critique various theoretical approaches that can be used for the selection of an appropriate research methodology 

•Performcritical awareness of the theoretical issues related to the selection of an appropriate research design

•Apply an advanced level of proficiency in the evaluation, selection and usage of both qualitative and quantitative techniques of data collection and analysis 

•Compose  a research proposal related to the theories, concepts and practical issues addressed in the taught modules 

Module Description

Managing the Research Process (1).  The importance of independent learning: Introduction to the concept of research.  The Purpose of management research.  Classification of different types of research.  What constitutes a viable research topic.  Selection of a suitable research topic.

Managing the Research Process (2).  Guidance on the nature and purpose of the research proposal.  Generating Ideas: Formulating research aims and objectives.  Project planning: Time management and time scale considerations.

Review, Selection and Syntheses of Literature.  The purpose and definition of a critical literature review.  Explanation of the outcome of a successful literature review.  Identification and relevance of different types of literature.  Discussion of how to structure and record a literature review.  Identification of referencing formats.

Methodology and Research Design Considerations.  Research philosophy: positivism and phenomenology.  Research logic: Explanation of the basis of inductive and deductive approaches to research.  Relationship between quantitative and qualitative research methods.  Research methods and research outcomes.  Research limitations: internal and external validity.  Ethical problems in research.

Collection and Evaluating of Primary Data  (1).  Administering the research project:  Data Collection.  Research Types.  Data Types.  Applications.  Ethnography.  Case Studies.

Collection and Evaluating of Primary Data  (2).  Qualitative Research: Research Design.  Recruitment.  Moderation.  Group Dynamics.  Projective Techniques: applications & interpretation.  Qualitative Research: analysis & reporting.

Collection and Evaluating of Primary Data  (3).  Survey Research: Criteria for selection.  Contact Approaches.  Non-Response Error.  Measurement / Reliability.  Questionnaire Design.

Statistical Techniques / Research Applications.  Sampling.  Univariate / Bivariate Analysis.  Advanced Applications: Factor & Cluster Analysis.  Applications: Consumer Research (NPD / Advertising / Pricing / Selling).  Applications: B2B & Management Uses (Differences / Delphi Technique / Applications).  Issues in multi-national research: qualitative & quantitative.  SNAP labs – practical demonstration / use of  SNAP package.

Assessment Methods and Criteria

•A written assignment (Project Proposal), which will count as 60% of the final assessment

•An oral presentation of the Project Proposal, which will count as 40% of the final assessment

Recommended or required Bibliography

Essential reading: Kyriazopoulos P. –Samanta Ir. (2011) Research Methodology  Publisher SyghroniEkdotiki

 

Recommended:

A. Parasuraman, D. Grewal, and R. Krishnan (2006). Marketing Research. Houghton Mifflin Company. 

William G. Zikmund& Barry J. Babin, (2012). Essentials of Marketing Research. South-Western College Pub.

 

Journals 

International Journal of Social Research Methodology (http://www.tandfonline.com/toc/tsrm20/current)

Journal of Mixed Methods Research

http://mmr.sagepub.com/

 

MSC DISSERTATION

Module Description

Full Module Description:
Mode of Delivery:  
Weekly Hours:  
ECTS:  
Web Page:
Moodle Page:

Learning Outcomes

 

Module Description

 

Assessment Methods and Criteria

 

Recommended or required Bibliography